CP+B Promotes Erich to MD
Crispin Porter + Bogusky has promoted Steve Erich to managing director. You might remember Erich from four years ago when he was named a partner/group account director at the agency. Anyhow, during his eight year stint at CP+B,which saw him crisscross the Atlantic to establish the agency’s European client services, Erich helped oversee accounts including American Express, Old Navy, MetLife and Kraft and also aided in the re-launch Burger King in the US.
Prior to Crispin, Erich worked on the account side at the likes of TBWA\Chiat\Day, what was then VitroRobertson as well as the Martin Agency. From what we’ve been told, the managing director post at CP+B’s HQ is “basically a new position.”
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