Never one to hide his love for outdoor activities, CP+B chief Alex Bogusky took to the airwaves a few days back on Smart City Radio to plug his nascent bike-sharing venture B-Cycle.

Bogusky engaged in a one-on-one convo with host Carol Coletta that covered the potential proliferation of B-Cycle initiatives throughout the U.S., the lack of outdoor advertising involved and whatever other related info he could squeeze into twenty minutes. But sorry CP+B lovers/haters, agency-related talk was merely an afterthought.

You can listen to the whole dry chat here.

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