Critical Mass Creates Their Own Voltron

Critical Mass, an Omnicom digital marketing agency, has appointed FIVE, that’s right, FIVE new Vice President, Managing Directors: Mark Szabo, Taro Ramberg, Karolina Vieser, Kamal Syan, and Carolyn Robertson to their leadership team.

From the press release: “The FIVE executives will provide leadership to their respective business units, facilitating communication between clients and teams. Senior level strategists, Managing Directors manage and grow client relationships and Critical Mass visibility. The FIVE new vice presidents have been promoted and/or hired after demonstrating outstanding strategic and leadership abilities.”

FIVE!

Mark Szabo, who previously, held the position of Planning Director, will now lead a 40 person team on Rolex’s extensive web initiatives.

Taro Ramberg, who ran the Critical Mass New York office for four years, will now oversee the development of all MB-USA’s interactive strategies and programs for both corporate and their dealer network.

Karolina Vieser has been account director in Critical Mass’ offices in Austin, Texas and Stockholm. Vieser will now lead the Moen, QVC and Hyatt relationships out of the Critical Mass Chicago office.

Kamal Syan, was most recently as a program director on the MB-USA account, and will now be leading the digital initiatives for CitiCards, the Citi Thank You Network, and Citibank online, with a team in Toronto and New York.

Carolyn Robertson will be responsible for the USAA and Kaiser Permanente teams from the Critical Mass headquarters in Calgary.

Whew. If you made down here to the bottom, we congratulate you. You should see the original press release. No, no don’t actually. With sentences like: “Senior level strategists, Managing Directors manage and grow client relationships and Critical Mass visibility. These individuals must also build and foster high-energy, multidisciplinary teams working across many geographic locations,” you’ll be glad you didn’t bother.

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