The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes and testing them in H’s state-of-the-art obstacle course.
What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It’s about D-Wade bringing the championship rings back to Miami–though that’s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. Noam Murro once again gets behind the camera for this clip–which marks one of W+K New York’s last creative efforts during the Austria/Proudfoot era–and Trent Reznor‘s cohort, Atticus Ross, returns to compose the score.
Full credits after the jump.
Copywriter: Andy Ferguson
Art Director: Kenzo Digital
Director of Strategic Planning: Stuart Smith
Agency Head of Content Production: Gary Krieg
Broadcast Producer: Dan Blaney
VFX Company: Animal Logic
- VEEV Wants You to 'Cheat on Your Vodka'
- McKinney, Sennheiser Want You to 'Let Your Ears Be Loved'
- TPS Brings Together Richard Sherman, Llama for Neff
- Young & Laramore Launches 'The Keyless Era' for Schlage