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Archives: October 2009

One Club’s Diversity Initiative Takes Step Backward

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The ad industry lives and dies by golden pencils, upholding the merits of an organization that tells you who is and who isn’t worthy of greatness. This week, the One Club let go of Julius Dunn II, who moved to New York to run Adversity, the One Club’s get-diverse-creatives-in-the-biz initiative &#151 a move that will set the club back as a leader in that area.

Dunn, who was not immediately available for comment, just celebrated the end of his organization’s first year as a partner with the One Club (he started and owns Adversity &#151 which seeks to bring creative talent of diverse backgrounds into the business). The party was hosted at JWT, where that agency’s diversity leader Singleton Beato sang Dunn’s praises before a crowd of 200 plus advertising pros and diversity leaders. Our own Kiran Aditham was there, too.

The news came earlier this week, and already the One Club has pulled down a blog and information pages tied to Adversity. Adversity-oneclub.org now points to the organization’s education page. The effects of this move have already been felt by top industry creatives. Kash Sree, ECD at Pereira & O’Dell said “I thought that the adversity program was making huge strides in the right direction. Showing many people who had no idea what the business is about or how to get some accessibility to it. Julius was working tirelessly and selflessly towards that.”

To clarify, One Club CEO Mary Warlick informs AgencySpy that the program is not going away, but the partnership with Adversity is ending, “because of financial reasons.” Two support staff in the New York office were also let go, as was a full time staffer in the China office.

Adversity, which was founded by Dunn and two Creative Circus colleagues, has been successful in gaining industry recognition. Initiatives include educating youth about the business (after an event headed by Dunn applications to the Creative Circus in Atlanta went up by 200%), speaker and video series, columns on AdAge, seminars, panels, and discussions on career options. Howard University, the National Urban League, Nike brand Jordan, Best Buy, Deutsch, JWT, Omnicom, R/GA and many others had been working with Dunn to strengthen the cause.

Dunn also helped the One Club create a new award, The One Club|ADCOLOR Creative Award (a black pencil), which was presented for the first time to TBWA GCD Jimmy Smith at this year’s AdColor awards. The award was meant to highlight creative talent specifically of diverse background for their efforts over the last year &#151 and give it the One Club pencil cachet so the rest of the industry would respect it.

“This is all because of JD’s determination and humility in serving as a conduit for change,” said Omnicom’s Chief Diversity Officer, Tiffany Warren. “His work will continue no matter where he is and I hope the industry continues to support his very important mission.”

Warlick reiterated the non-profit’s devotion to diversity initiatives, which will include career days, boot camps and continued support of agencies involved in similar efforts. But the organization’s internal structure isn’t reflective of their beliefs: of the 16 members of their directorial board, only one isn’t caucasian &#151 José Mollá of la comunidad. No African Americans, Asians et al, represent the industry.

Even worse may be the fact that there hasn’t been an African American judge in the One Show for 15 years or that there isn’t one single African American in their hall of fame.

The One Club’s mission is “to champion and promote excellence in advertising and design in all its forms,” an effort Warlick says is represented (most recently) by the feature length documentary “Art & Copy.” Though she would not divulge how much the production cost, “we won’t break even,” she admitted, adding, “we don’t break even on the show, either.” We’ve heard the film cost upwards of $1 million &#151 money that went to “reinforce our mission”, said Warlick. Meanwhile, Dunn has packed his things and moved out.

A quick perusal of the cast list reinforces the need for people like Dunn: Lee Clow, Dan Wieden, David Kennedy , Phyllis K. Robinson, Hal Riney, George Lois, Rich Silverstein, Jeff Goodby, Mary Wells, Cliff Freeman and Jim Durfee. The One Club isn’t to be blamed for excluding anyone, per se &#151 but as an industry it might be time to put aside million dollar movies about the art of advertising (however beautiful they may be) and focus on ensuring that the people who do this work are representative of the country we live in. And that’s something you can bring to the party.

(note: we initially published this story at 12:00 p.m. EST, and it was up for about 30 seconds when we received an email from Mark Warlick. Prior to that, the story was written without her comments, so we pulled it down to ensure the One Club’s side was reflected. We apologize for any concerns this may have caused.)

Update: It’s come to our attention that we missed a number of Dunn’s accomplishments. Perspectives Interview Series, Morehouse Marketing Symposium, One Club–Adversity Industry Introduction, Creative Diversity for the Atlanta University Center, JWT Multi-Cultural Mixer: Creative Week NYC, Members Only Party: Creative Week NYC, One Club-Adversity Industry Introduction: Creative Week NYC, Empowerment by Design w/ Nike (Jordan) for National Urban League annual youth conference, Kingsborough College Career Expo, and the list goes on. Needless to say, Dunn was busy.

More:Julius Dunn Doesn’t Mince Words On The Future Of The Biz

Digital Wreaks Havoc in DUMBO

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DUMBO-based new media marketing firm Carrot Creative gets in the gore-filled spirit of Halloween with this little ode to the death of print (specifically Blender, Men’s Vogue, etc.) and its knife-wielding maker. Keep them submissions coming to agencyspy at gmail dot com.

More: “Submit Your Halloween Crap

Cannes Not Dropping “Advertising” from Festival Title

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Despite Hill & Knowlton CMO/EVP Tony Burgess-Webb‘s suggestion that Cannes Lions should drop the “advertising” part from its festival title, the event’s CEO Philip Thomas offered a curt “No, that’s not correct” to our sister blog PRNewser when asked if the festival is doing just that in order to appeal to a wider audience.

Burgess-Webb’s statements about the Cannes Lions stems from the low turnout in the PR category, which was added for the first time at this year’s awards. “The number of the PR category entries that actually came from PR agencies was less than 43%, and the winning entry came from a Sydney-based ad agency. So from point of view of panel of judges–Hill and Knowlton had two judges on panel–it was pretty disappointing.”

So Burgess-Webb held an event with the PRCA, invited 100 agencies to discuss how to attain Cannes gold and came up with this conclusion: “The fact is it’s not an advertising festival, it’s a marketing communications festival. Why not drop the whole title?”

More: “Cannes Lions Policy on Fake Ads: Stereotypically French

Agency Spy’s List Of Halloween Advertising Favorites

Along with every holiday comes a host of associated advertising. We selected six our favorites for your end of day viewing pleasure.

Happy Halloween!
x Super Spy (We reposted this from last year, due to its classic-ness &#151 aw, we miss you SuperSpy, where ever you are)

Now this dark and creepy spot is not a real ad for Levi’s, but it’s darn good. This ad was created as promo material for AboveGrey Pictures and honestly, I enjoyed watching it much more than the recent Levi’s spots.

See the rest after the jump.

Read more

Today on the Menu: WSJ Shuts Down Boston Bureau, Walmart Starts a War

Dynamic duo Jason Boog and Matt Van Hoven, they of GalleyCat and AgencySpy fame respectively, touched on a few pertinent literary/journo issues that hit close to home.

After comparing Halloween costumes (or lack thereof), the boys discussed among other things the Wall Street Journal shuttering its Boston bureau, Walmart’s book-pricing battle with Amazon and Target, WPP’s earnings report and New York magazine’s expansion of online TV coverage.

More: “The Menu

WPP: Q3 “Less Worse” Than Q2

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WPP held its earnings call this morning and the best summation Sir Martin Sorrell & Co. could offer was that Q3 was “less worse” than Q2. According to the release, revenue during the 3-month period ending September 30 rose 16.7% year-on-year to approximately $907 million. But this figure doesn’t reflect acquisitions like TNS and currency fluctuations, so if we’re talking reality here, like-for-like revenue growth was actually down 8.7%. Still, WPP can at least take solace in the fact that this is well below Q2′s 10.5% drop.

“There is little doubt that consumer and corporate confidence has recovered somewhat from the panic [of Q4 '08 and Q1 '09],” WPP said in its earnings call. But the company is quick to note that it will be “even Stevens” for its 2010 budgets, saying that if there is a recovery, expect a slow one.

While the least affected regions of revenue growth/decline continue to be Asia Pacific, Latin America, Africa, the Middle East and Central and Eastern Europe, Western Continental Europe took the biggest hit followed by the U.S. and U.K.

On the job front, while Sorrell did warn of cuts this year to the tune of 7,200, Paid Content says that he unfortunately exceeded this number. According to the report, headcount is now 11,232 lower than it was at December 31, 2008, denoting a 10% drop in staff overall.

More: “Never Mind the Earnings, WPP Sees Stock Rise

Thursday Odds and Ends

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-Twitter revises its privacy policy again. link

-Top-ranked tennis pro Roger Federer becomes global brand ambassador for chocolate company Lindt. link

-While we’re in the Halloween mood, anyone for zombie pinups? link

-BBH and Talenthouse are sourcing artists for a global campaign on behalf of a personal safety alarm product for women called iDusk. link

-The WSJ’s Digits blog kinda sorta reveals the creators of that now-famous anti-Droid ad. link

-MDC Partners is reporting strong Q3 results. link

-Colin Kinsella, currently the chief innovation officer at Razorfish, will take over as Digitas’ North American president effective January 1. link

-Fox will promote James Cameron‘s Avatar to sports fans. link

-Video search engine firm Blinkx signed a deal to secure ad spend. link

-Hill Holiday explains its redesigned website. link

-Can Fiat cars save Chrysler? link

More: “Wednesday Odds and Ends

Duncan Milner Promoted to CCO at TBWA\Media Arts Lab

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Boards is reporting that TBWA\Media Arts Lab ECD Duncan Milner has officially taken over for Lee Clow as Chief Creative Officer of MAL (TBWA has confirmed this to us as well). According to the report, Milner, who’s been with TBWA for 18 years and most recently led the creative on Apple, was actually promoted internally last month (though he has actually been listed on the credits of the most recent Apple spots as CCO). Clow meanwhile will remain Chairman of TBWA\Media Arts Lab.

More: “We Hear: Lee Clow’s Had Enough

Halloween is Scarier Than Cigarettes

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Halloween, the best day of the year, is Saturday, so expect a few of these things to pop up between now and then.

Old Gold, you so honest!

Via iMockery

GLAAD Hands Out 1st Media Awards in Advertising

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Actor Alan Cumming played host and Ogilvy served as a lead sponsor for the Gay & Lesbian Alliance Against Defamation’s first ever Media Awards in Advertising, which honors individuals and projects in advertising for fair, accurate and inclusive representation of LGBT communities and issues.

Among the big winners was Subaru, which won the Corporate Responsibility Award, as well as Orbitz in the TV-Mainstream Market category for the “Golfers” spot while Absolut nabbed Outstanding Advertising-Print for “Will You Marry Me?” You can read the full list of winners here.

More: “ADC Young Guns Winners Announced

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