Archives: January 2010
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-Super Bowl ads are still worth the big bucks. link
-A banner ad can save lives after all. link
-Nothing like a nonsensical ad from the Far East. link
-Take your Jersey Shore fandom to the next level. link
More: “Thursday Odds and Ends”
Nike couldn’t have picked a better time to unleash this Kobe Bryant ad in the new issue of Sports Illustrated. Along with the Lakers star’s steely, scaly glare is a quote that reads “I’ll do whatever it takes to win games. I don’t leave anything in the chamber.” Neither did Gilbert Arenas, the Washington Wizards guard whose locker room gunplay made waves in the NBA and resulted in a season-long suspension for him and a teammate just this week. Ah, kismet. Just incase you need to know what a chamber is, the AP goes out of its way to define it for you.
In a statement to Mancrunch, CBS wrote: “CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.”
Though it’s not surprising that CBS has chosen to ban the ad, it raises a question about why sexuality is such a big problem for the network. Consider the widely discussed Snickers Kiss ad, which CBS aired during the 2007 Super Bowl. In it two mechanics “accidentally” kiss while scarfing down a candy bar. Apparently, it makes a difference when the two men “want” to be kissing — despite the fact that Mancrunch’s ad clearly depicts two “manly” men who seemingly didn’t know they wanted to kiss. Even the hand-brush that brings the two together is similar (albeit different — food is the connecting piece).
It’s hard not to see CBS’s problem as the homosexual factor. See, Mancrunch’s men want to kiss, but not until they start. The Snickers guys allow themselves to kiss because they’re so taken by the flavor of the candy bar — a scenario even Snickers would likely admit is ludicrous.
“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Superbowl,” said Mancrunch rep. Dominic Friesen in a statement. “We’re calling on every same sex advocacy group to petition CBS and let them know this discriminatory behavior will not be tolerated.”
Another contradictory example would be 2004′s Bud Light ad with Frank the chimpanzee, who suggests an attractive young woman come stairs with him and, well, have sex. That’s not what he says, but the message is clear — let’s hook up.
The Funny or Die gang capitalize on the iPad hype and the miraculous Pee Wee Herman resurgence in one fell swoop. Time to go back to the Playhouse as our one-time Saturday morning pal hangs with his usual crew including Chairy to discuss Apple‘s newest gift to its salivating devotees. At the end, Pee Wee finds the most ideal use for said product.
It’s made its way through the blogosphere, but we agree that it’s too good not to share. We’ve all seen the PSAs that resort to harrowing images to pound the safe driving message into your head, but the Sussex Safer Roads Partnership knows how to spin a good wordless yarn and induce tears in the process with its “Embrace Life” advert.
Sad bastard approaches can often misfire, but the ad’s writer/director Daniel Cox tells Osocio that this spot was meant to appeal to everyone. “It was central to the development of the project that we root the concept of wearing a seat belt firmly in the family domain, and create the advert so that it could be viewed by anyone of any age. One key aspect to the storytelling is that we developed Embrace Life to be non-language specific, so that the message wouldn’t become lost when viewed by visitors to, or residents of, the UK where English might not be their first language.”
Pirelli tires are some of the best around, and maybe what the company is trying to say here is if you’re driving a nice car, you should probably put some Pirellis on it so you don’t kill your supermodel girlfriend. That’s kinda sexist, no? It’s also very NSFW.
For those fans who can’t wait for the final season of Lost to begin next Tuesday, here’s a little Easter egg hunt to whet your appetite. Go to Kayak.com, check for a one-way flight from Sydney to LAX on 9/22/10, go to page 20 and you’ll find a fare for Oceanic Airlines. For Lost novices, that’s the route and name of the airline which disappeared somewhere over the Pacific on 9/22/04. Try to click on the fare and you’ll be transported to the ill-fated flight 815′s Lostpedia page. Clever bastards indeed.
“When you can spot a trend in the market while it’s still a blip, you have knowledge to act,” reads a print ad for Thompson Reuters, a news organization which counts as a competitor Bloomberg. An astute tipster noticed that the screen on the top right of the ad is actually displaying what appears to be Bloomberg content. Yeah, it’s pretty blurred, but the black, white and orange are — according to the tip — exactly like Bloomberg’s.
Not only that, but apparently the four-screen set up is something the company is known for as well, so there’s that. You know how these things go — some designer is told to find an image and the client is too busy to really pay attention to the details. And then, WHAM! you’re promoting your biggest opponent without even realizing it. Then again, who’d even notice? Sorry for saying, tipster, you’re much too astute.
Let’s toast to Friday and watch the + signs fall with this little display from Minneapolis-based agency Colle+McVoy, who are so proud of their office signage that they had to let the masses know. Trip-hop soundtrack aside, one can only wonder how daunting the directorial task was and why this reminds us of the yule log broadcast. Where’s the interactive part again?
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