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Archives: March 2010

‘Mac vs. PC’ Co-Creator Joins 72andSunny

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Barton Corley has joined the LA office of 72andSunny as creative director. Corley, a 17-year ad veteran, perhaps most notably served as ACD/copywriter on Apple’s “Mac vs. PC” campaign while at TBWA\Media Arts Lab. Said effort won a Grand Effie in 2007 as well as Campaign of the Decade nods from Adweek. Quickly after, he was hired by Goodby and was a creative director on spots for clients including Hyundai (example here and here) and HP (example here).

Along the way, Corley’s also held creative posts at Wieden + Kennedy, Cole & Weber and Team One, but he has especially high praise for 72andSunny. In a statement, he says, “I think 72andSunny is already the best agency going right now. They think in ideas, not platforms, which is why they’ve been able to do great work in every medium. I’m thrilled to help take it to new places.”

More: “72andSunny Adds CD, PhD to Roster

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A Primer on Social Media, by Some Guy

Hear me on this: the best social media people are the ones who tell you they have no idea what they’re doing, but ask you to share with them the problem you’re trying to solve. This is jazz; the search for the God particle; science; exploration &#151 it’s over hyped and misunderstood &#151 and pretty soon it will segment and we won’t call it social media. Basically it’s communication + technology. Same message, different delivery &#151 and if we know anything about technology, we know it’s always evolving. So too will tech communication, or social media, whatever you prefer to call it.

If you think you know anything about social media, click continued.

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Wednesday Odds and Ends

-A leaner, meaner YouTube is rolling out today. link

-Golden Grahams wants to turn your ridiculous job search into a ridiculous cartoon. link

-Levi’s opened its British flagship store. link

-The finalists in PETA’s “Sexiest Vegetarians Next Door” contest need your vote. link

-If you use Foursquare, you’re an annoying jackass. Gawker tells us why. link

-D&G’s Kia Soul “Hamsters” spot won automotive TV ad of the year at today’s Nielsen Automotive Advertising Awards. link

-Meanwhile, D&G also hired Razorfish/Sapient Interactive alum Clay Weishaar as senior art director for the LA office.

-Google acquired blog tips site ProBlogger and now also has its own Lab for ads. link; link

-UK conservatives are using digital ads that target people by salary on Match.com. link

-The Ad Council and SAMHSA have launched a new suicide prevention campaign aimed at teens. link

More: “Tuesday Odds and Ends

Puppet Theater Continues, Customer Service Shines in Latest Zappos Spot

Despite the lack of real ball-busting ala Crank Yankers, we still like Mullen’s inspired approach in its new campaign for Zappos.com. In this second of three campaign spots, the puppets act out a real-life call between a person wanting to exchange something and customer service rep Giovanna, who sounds about as friendly as they come as far as reps go and manages to utter the memorable line “That is a nice deep fryer” in the process.

Via Mullen

More: “KRS-One, Lupe Fiasco Bring Seasonal Flavor to the ‘MVP’ Race

Big Rock Ad Contest Spawns Raunchy Spot

We’d never heard of Alberta’s Big Rock brewery or its ad contest until today. Maybe that’s why we’re a month behind on this spot, which was an entrant into the competition. Whatever. It’s worth the payoff at the end.

More:Diesel Flaunts Spring/Summer Line in Hipster-Ridden Music Vid

Activists Hope Ronald Retires

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The activist group Corporate Accountability International staged a “Retirement Party” for Ronald McDonald outside a Chicago McDonalds this afternoon.

While onlookers screamed “Are you guys handing out McDonalds coupons?!” I spoke with CAI spokesperson Karla Pippa, about why the McDonalds mascot should tender his resignation/move to Boca.

Pippa, who regularly organizes protests such as today’s anti-saturated fat-hawking-clown rally, said the group hopes the campaign will help end McDonalds’ long history using Ronald McDonald to target children.

“For the last fifty years Ronald McDonald has been hooking our kids on unhealthy foods, spurring an epidemic of diet related disease, and we are calling on McDonald’s to retire this icon so that he can have a break, and we can have one too,” Pippa said.

She went on to elaborate, saying that as a clown, “Ronald McDonald obviously is not a marketing mechanism for parents or adults,” and that the character’s presence at sporting events, in schools, and online makes him highly visible to children around the country.

When asked to propose a more appropriate mascot for the hamburger chain, she replied “I think it would be best for them to have no mascot.” Pippa also said she had not yet had a chance to speak with McDonalds or its Chicago advertising agencies-like Leo Burnett and DDB-about alternative solutions for the company’s advertising.

Pippa did say, however, that McDonalds is aware of the CAI’s work, and she believes McDonalds’ move toward healthier food options can be attributed to public outcry and protests against its unhealthy products. Her ultimate hope is that “Ronald McDonald will go the way of Joe Camel.”

A press release handed out at the protest claims that a new CAI study finds “close to half of the public favors the clown’s retirement.” More information about the Retire Ronald campaign can be found at RetireRonald.org.

More: UIC To Study Fat Kids And Food Ads

Stark Expo 2010 Unveiled in Iron Man 2 Site

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Tomorrowland has nothing on Stark Expo 2010, which opens on May 7 in Flushing Meadows, New York and which is something we only wish was real. In fact, Stark Expo only exists in the form of a cool viral site that’s been launched to prep moviegoers for the May 7 release of Iron Man 2. Within the site, you can download goodies and rotate a map to get a full view of all the attractions in Tony Stark’s land, which features for whatever reason quite a number of branded destinations from the likes of Burger King, Reese’s and Symantec.

Be sure to check out the promo videos including the one that offers a flashback to the 1974 Stark Expo and stars a certain Mad Men lead you might recognize.

Via Pop Candy and Sci-Fi Wire

More: “Cool: The Crazies‘ Mutating Viral Campaign

McCann Brings On Strategic Planning Help in LA, Detroit

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McCann Erickson appointed Eric Bowe as EVP, director of strategic planning for its Birmingham, MI office and Amy Palmer Messinger (right) as SVP, director of strategic planning for Los Angeles.

As overseer of Detroit’s strategic planning, Bowe, who most recently spent three years as director of strategy at Wunderman and three years as digital director at JWT, will work with McCann clients including ALDI, Colonial Williamsburg, GM, Saab, SIRIUS/XM and Travel Michigan.

Messinger, formerly a planning director at Chiat LA and head of account planning at David&Goliath prior to that, will take her post at McCann LA on April 5 and provide brand/communications solutions for clients like Nestle, Northrop Grumman and Bumble Bee Foods. She replaces Christian Cocker, who held the title of SVP, director of account planning and has moved over to sibling IPG agency Deutsch LA in another senior planning role.

Both new hires will work closely with Matt Herrmann, the McCann West CSO who joined from Goodby in February.

More: “Chiat Alums Nguyen, Rappaport Join McCann LA

40-Year Ogilvy Vet Norman Berry Passes Away

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How this flew under the radar we’re not sure, but last week, longtime Ogilvy creative head Norman Berry passed away. After serving as creative director at Y&R, Berry co-founded what became Davidson Pearce Berry and Spottiswoode in 1964. The agency was eventually acquired Ogilvy & Mather in 1971 and by the end of the decade, Norman headed to New York, became Creative Head of O&M in 1980 and eventually was promoted to president-creative of the worldwide agency in 1987. Though he resigned from his post in 1989, Berry stayed on as a consultant and contributor to key Ogilvy clients and offices.

In his personal tribute to Berry, whose wisdom we shared with you just last year, former Ogilvy creative director Richard Fowler called him “totally fearless.” He adds, “Norman was born to be in advertising. He and his brother were photographed as young boys in their white shirts sailing a boat on a pond for an early Persil ‘Mums’ ad. His father was creative director for Lever Brothers.”

More: “Guy Day Dies

Diesel Flaunts Spring/Summer Line in Hipster-Ridden Music Vid

Anomaly London and Stink Digital look like they’ve borrowed a Williamsburg loft and its tenants in this music video for Diesel, which not only promotes the brand’s spring/summer collection but plugs the electro-pop tune “A Hundred Lovers” by Josep Xorto.

If the half-assed choreography and lethargic moves of the many fauxhemians (thanks Gawker!) doesn’t do it for you, at least there’s the cooler interactive version of the video on the campaign website. There, you can click on hotspots to pause the video, albeit briefly, and get more info on the various Diesel duds. Credits after the jump.

More: “Cool: Diesel Japan Rocks 2010 Collection

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