Spoken word isn’t an oft used platform for delivering a message, but this campaign for the Philadelphia Recycling Office by Philly’s own LevLane manages to use it well. We particularly like the one below, but the rest are posted after the jump, along with credits. The campaign, called “Street Poets Trash Trash,” breaks in April.
Archives: March 2010
Pardon our language for the duration of this post, but let’s begin it with an Upper Austrian village called Fucking, which is the inspiration for a new beer called Fucking Hell. Yes, the common English term for surprise and/or frustration is now a brand name thanks to a German firm which has been granted permission by the European Union’s Trade Marks and Designs Registration Office to brew beer and produce clothing under the name.
According to Spiegel Online, the EU’s trademarks authority seems to have no problem with Fucking Hell and rejected a complaint that it was “upsetting, accusatory and derogatory.” In a statement, the EU office says, “The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell.” “Hell” in fact is a term for light ale in southern Germany and Austria, so see, it all makes sense.
Still, the mayor of Fucking isn’t too pleased with the notoriety that this beer, which is set to be released in August or September, is going to bring to his town that’s already had 12 or 13 signs stolen over the years. According to Radio Netherlands Worldwide, though, Fucking residents voted to keep the name recently despite the problems caused by tourists who just can’t help but take pics in front of the traffic sign on which the village’s name is printed.
Whatever the case, German marketing executives Stefan Fellenberg and Florian Krause, who own the rights to the brand name, could start a whole empire considering there are also Bavarian towns called Kissing, Petting and Pissing.
More: “‘Ho White’ Beer Ad Peeves Disney”
Creativity has a nice little interview with Bill Bruce, BBDO NY’s Chairman and CCO, who is leaving the agency for a directing job at RSA. In it Bruce explains that he’s been thinking about changing tracks for awhile. There are no plans to replace him, the agency confirmed, again, this morning. You see, we told you all of this in late February.
BBDO is now the third major agency in the United States (are we missing any?) to be operating without a CCO. First it was DDB Chicago and Paul Tilley, then JWT’s Ty Montague split to form a new shop, and now Bruce. He’s not out just yet and Montague isn’t leaving until mid-June.
BBDO is a bit unlike the others in that David Lubars is, as one source put it, the de facto CCO. JWT and DDB on the other hand aren’t as well endowed — which puts them in a perfect position to do great things, if, if, if.
As peculiar as this Burger King promotion may seem, as a horror fan, it’s inviting to know that even the most dastardly onscreen villains have to take a break to satisfy their appetites after a night of slaughter. Someone in Dubai must be a slasher film enthusiast as local agency Tonic has concocted this devilish print/outdoor effort, which features the likes of Chucky, Freddy, Jason and that Scream killer hitting up BK. Tonic tells I Believe in Advertising, “We were asked to communicate that Burger King stays open until the wee hours of the morning. [Art director] Thomas [Derouault] and [copywriter] Kris [Richardson] came up with the following campaign showing the villains of the night that we know all to[o] well, enjoying their favourite meal after a umm night out.”
According to the site, the ads were shot in Dubai and South Africa by Ben Dauchez and retouched by Derouault himself. More images from the campaign are after the jump.
-VideoEgg and comScore report that brand-name sites gain recognition but reap no overall ad value. link
-Skittles has rebounded in the social media department. link
-Taco Bell is a hit in India. link
-Wonder Bread has re-branded as Wonder Smartwhite. link
More: “Monday Morning Stir”
We’ve been getting so many tips and inquiries about what’s going on with DDB Chicago’s CCO situation, we figured it was time to update you. It’s no wonder the Chicago ad industry is abuzz, though. DDB has been sans Chief Creative Officer for more than two years.
According to our tipsters, there are four major theories floating around when it comes to the CCO mystery.
1. The ‘Big Bang’ Theory: An AgencySpy source at DDB says Chicago President Rick Carpenter has been touting the new CCO as a “big name that will send shock through the industry,” and though Carpenter has not disclosed the name of the chosen one, he ensures our source, “The announcement will be coming soon.”
2. The Golden Boy Theory: AgencySpy tipsters claim the “big name” is Jonathan Hoffman, whose credentials include stints as Chief Creative Officer at Campbell Mithun, and Vice Chairman and Executive Director at Leo Burnett. Multiple attempts were made to confirm Hoffman’s role, but DDB Chicago appears to be on lock-down regarding its new executive, and has not commented.
3. The Pessimist Theory: another source says Hoffman’s name is only floating around because “he is jobless and in town.” That source doesn’t see Hoffman as the guy, and instead says he hears DDB is “still hunting and can’t get anyone to sign the contract.”
4. The Exotic Foreigner Theory: a commenter who identifies him/herself only as “Yawn,” speculates that DDB Chicago has actually hired a new Executive Creative Director, who was supposedly “poached from overseas.” Apparently, the talent in question has not yet informed his current overseas company of said poaching, hence the silence on DDB’s part.
More: DDB Chicago Shakes it Up
-Philly-based agency Red Tettemer hired a handful of staff for its interactive department including Bobby Juncosa as technology lead, Linus Graybill as senior interactive developer, Stephen Hurwitz as senior multimedia developer and Jared Weinstock as a multimedia developer.
-ATTIK launched a new campaign for Scion dubbed “Reinvent the Wheels.” link
-Take a peek at the coolest agency office interiors in the world. link
-Forbes launched its Reputation Tracker, which is aimed at elevating a company’s rep and increasing ROI. link (pdf)
-New York-based editorial boutique jumP opened an L.A. office. link
-Does social media change your agency relationships? link
-Public restroom mirror ads: the next frontier. link
More: “Friday Odds and Ends”
There was an episode of ‘The Office’ a couple of years ago where Jim and Pam head to Dwight’s Pennsylvania beet farm for a relaxing weekend of agrotourism. Ha ha. It was funny, back in 2007 when ‘Money’ aired. Apparently some NBC folks asked TripAdvisor to post a review of the establishment back then, and since the episode aired some 643 people have added to it. It’s what they call an Easter egg.
It’s not unlike the egg left on Kayak.com for LOST fans. A few months back, the air-travel site buried a flight on the fictional ‘Oceanic Airlines’ from Sydney, Australia to LAX.
The reviews are by far the interesting aspect of the experiment. Similar to the Three Wolf Moon t-shirt that made the rounds six-months ago, users pretended like they have spent a weekend at Schrute Farms basking in the warm sun as they harvest beets and perform other totally boring tasks.
Lesson: find a way to put your product on the internet. It is sure to be a success, but not until it is ironic or otherwise noteworthy, so probably not for a long time.
New York State Senator Eric Adams has his own issue with pants on the ground and rather than put it to ridiculous song, he’s using $2,000 of his own campaign funds to put up six 22-foot billboards throughout his native Brooklyn to help “Stop the Sag.”
In a statement, Adams, a former NYPD captain, says, “This sagging pants culture represents an immature disregard for the basic civility, courtesy, and responsibility that our young men should display.” After the jump, you can watch Adams explaining his anti-sag effort, which includes the message that “young people must have pride.”
While New Balance will probably stir up debate about its claim that it’s the only athletic footwear manufacturer making shoes in the U.S., this brief film still compels one to shout out an “America! Fuck yeah!” at the end. Here, the focus is on Skowhegan, Maine, one of a handful of Northeast towns in which NBs are crafted and where the company is vital to the workforce. Even if it doesn’t fan some patriotism, Steve Jobs‘ favorite shoe brand has still turned out a nice, folksy bit of marketing.