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Archives: April 2010

Sometimes Advertising is About Lingerie, Spying and a Healthy Dose of Voyeurism

Tell me, oh advertising pros, what it’s like working with a lingerie client. This may sound like a pervy request, and indeed it sort of is, but I ask this mostly because the lowest common denominator in advertising is sex. Lingerie equals sex. So please, enlighten. Semi-NSFW.

TAPUME – Marisa Lingerie from Lojas Marisa on Vimeo.

Via Illegal Ads

More:Friday’s Illegal Ad: The Scent of a Woman is Culled from Cardio (NSFW)

Friday Morning Stir

-Kelly Thompson was promoted to director of brand planning, partner at Carmichael Lynch. link

-Holiday Inn launches a $100 million global ad campaign courtesy of McCann. link

-Madison Ave has Jersey fever. link

-A 21-year-old California man is outed as the founder/seller of that notorious iPhone prototype. link

-Arizona Gov turns to Facebook to defend her signing of the tough anti-immigration law. link

-Wal-Mart is set to open “mini” stores in a city near you. link

-Ohio Attorney General Richard Cordray is asking the court to reject Google’s argument in an antitrust lawsuit. link

More: “Thursday Morning Stir

Don’t Drink and Drive, Jackass

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Shalmor Avnon Amichay/Y&R Interactive Tel Aviv does some good work. This particular piece is a great visual reminding drivers not to drink &#151 or your vehicle could end up as part of an installation reminding people not to drink and drive.

80 cars that crashed in accidents

15 tons worth of metal

20 meters tall giant bottle shaped urban construction

1 of the country’s busiest highway and intersection

3 months long project &#151 starting today

1,000,000 people exposed to the message every day

1 message: “Don’t drink and drive”

Credits after the jump.

More:Universal-Funded Campaign Equates Music Piracy to Drunk Driving

Read more

Thursday Odds and Ends

-Steve Jobs lays the smackdown on Adobe. link

-Meanwhile, Mr. Jobs joins the likes of Lady Gaga and Conan O’Brien on Time‘s 100 Most Influential People list. link

-ABC: Oprah Winfrey‘s $100 million Procter & Gamble deal may “rock old advertising model.” link

-Did Lipton Yellow Label inspire Lalo Schifrin when he composed the Mission: Impossible score? DDB Paris imagines so. link

-WPP spent 20% on digital in 2009, largely on building new ad technology. link

-LBi UK director of strategy and planning Christian Purser left to head up Iris’s digital planning team. link

-Audi is truly making its Iron Man 2 alliance known by teaming up with Paramount and Marvel to launch the “Tony Stark Challenge”. link

-Euro RSCG, London hired senior planner Samantha Alonso and planner Rachel Filer. link

-Four reasons to fire your digital ad agency. link

-Culver City, CA hybrid marketing firm Pitch was named promotions AOR for NBC Entertainment. link

More: “Wednesday Odds and Ends

This Video Was Shot With a Mobile Phone

As Gizmodo notes, yes, the video was set up all professional-like with lights and everything. Nonetheless, it’s fairly awesome looking for a phone camera. For Nokia’s N8.

Nokia N8 sample video from Nokia Conversations on Vimeo.

More:The Nokia N97 Looks Crappy Compared to its Ad

Man Succeeds in Selling Enough Ad Space on Urn to Pay for It

Morbid. Tragic. Sad. True.

PETA will pay $200 for the space on Jamison’s urn. The ads will read “I’ve Kicked the Bucket-Have You? Boycott KFC” and “People Who Buy Purebred Dogs Really Burn Me Up. Always Adopt.”

More:Morbid Ad Reminds Why Talking-and-Driving is Deadly

G2 Appoints Co-ECDs to Relationship Marketing Practice

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Marty Laiks might soon be history at G2 USA’s Relationship Marketing practice, but the agency is nevertheless ramping up said practice by promoting Geoff Council (pictured) and Rene Lehouillier to co-executive creative directors. Council, who’s served as GCD at G2 USA for three years on Boehringer Ingelheim and Eli Lilly, will oversee creative duties across all pharma business while Lehouillier, who joined G2 as GCD in February, will oversee creative duties for all non-pharma business in New York, San Francisco and Los Angeles.

Prior to G2, Council was a creative director at shops like Euro RSCG, Draft, Ogilvy and Isocurve while Lehouillier’s agency experience also includes stints at Ogilvy Los Angeles and New York.

More: “Bruce Lee Loses ECD Title at G2

Amsterdam AR Campaign Hits Close to Home

N=5 and WeFilm collaborated on this very effective PSA which consists of installing a giant TV billboard in the heart of both Amsterdam and Rotterdam that depicts a scene where public service workers are facing violence and aggression (which apparently is a common problem there). While onlookers waiting for the train gaze at the billboard, they’re actually being placed in the ad itself, which aims to show how this type of violence is often ignored by people on the street. The ad also offers four basic steps on how to act when someone like a public service employee is getting assaulted. Considering recent events involving a bleeding, homeless good samaritan getting virtually ignored by passersby in Queens, this campaign couldn’t be more timely.

Via BrandFlakesforBreakfast

More: “Finally, A ‘Wear Your Seatbelt’ PSA That Makes Us Cry

Ad Kin Activate, Form Retrospective

coolsides.pngIf culture is the blood of society, Retrospective is one of many arteries carrying it to those of us who exist in toes and otherwise less cool places. The group consists of a hodgepodge of writers and artists from various fields, and is helmed by Gitamba Saila-Ngita, a strategist whose roots stem back to Evolution Bureau.

Young hustlers, they are, and today they bring us some work they did with Urgent Content (the guys behind the Flip cam campaign). Sponsored by Zipcar, their inaugural works (“Two Sides of Cool” &#151 RetroTV) are about two up-and-comers in the music and comedy scenes.

Most prominent to the masses is Donald Glover, a former writer on ’30 Rock’ and co-creator of Derrick Comedy. The full segment is set for release next month, but for now here’s a taste.

Donald Glover – Two Sides of Cool (2nd in a series) Trailer from The Retrospective on Vimeo.

Participating culture watchers include co-founder Jason Reid, producer Alicia Adams, editor-in-chief Caitlin Schiller (kind of an ironic name, no?), managing editor Adrienne McIlvaine, AD Matt Carvalho (also of EVB fame) and production supa Phil Nacionales. Kudos to these kids for coming together to do something, whatever this turns out to be.

Click here for more.

Publicis Acquires Remaining Capital of W&K (No, Not that One)

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Publicis Groupe has solidified a deal that initially took shape in December of 2008, when Beijing-based W&K Communications was rebranded as Leo Burnett W&K Beijing Advertising Co. and became a part of Leo Burnett’s Greater China operations.

Today, the world’s third-largest communications group announced that it’s acquired the remaining capital of W&K and increased its ownership of the company to 100%. In turn, Publicis at least for our sake is alleviating confusion with another well-known agency by renaming the new entity Leo Burnett Beijing Communications Co., Ltd. “Re-branding the agency is an important milestone for Leo Burnett’s future development in the Beijing market,” said Leo Burnett Greater China CEO Michael Wood in a statement. Before the rebranding, the Leo Burnett/W&K partnership saw important client wins including BMW Greater China and Singapore Tourist Board among others.

More: “Publicis Chief Maurice Levy to Step Down in 2011

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