Tell me, oh advertising pros, what it’s like working with a lingerie client. This may sound like a pervy request, and indeed it sort of is, but I ask this mostly because the lowest common denominator in advertising is sex. Lingerie equals sex. So please, enlighten. Semi-NSFW.
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv does some good work. This particular piece is a great visual reminding drivers not to drink — or your vehicle could end up as part of an installation reminding people not to drink and drive.
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
Marty Laiks might soon be history at G2 USA’s Relationship Marketing practice, but the agency is nevertheless ramping up said practice by promoting Geoff Council (pictured) and Rene Lehouillier to co-executive creative directors. Council, who’s served as GCD at G2 USA for three years on Boehringer Ingelheim and Eli Lilly, will oversee creative duties across all pharma business while Lehouillier, who joined G2 as GCD in February, will oversee creative duties for all non-pharma business in New York, San Francisco and Los Angeles.
Prior to G2, Council was a creative director at shops like Euro RSCG, Draft, Ogilvy and Isocurve while Lehouillier’s agency experience also includes stints at Ogilvy Los Angeles and New York.
N=5 and WeFilm collaborated on this very effective PSA which consists of installing a giant TV billboard in the heart of both Amsterdam and Rotterdam that depicts a scene where public service workers are facing violence and aggression (which apparently is a common problem there). While onlookers waiting for the train gaze at the billboard, they’re actually being placed in the ad itself, which aims to show how this type of violence is often ignored by people on the street. The ad also offers four basic steps on how to act when someone like a public service employee is getting assaulted. Considering recent events involving a bleeding, homeless good samaritan getting virtually ignored by passersby in Queens, this campaign couldn’t be more timely.
If culture is the blood of society, Retrospective is one of many arteries carrying it to those of us who exist in toes and otherwise less cool places. The group consists of a hodgepodge of writers and artists from various fields, and is helmed by Gitamba Saila-Ngita, a strategist whose roots stem back to Evolution Bureau.
Young hustlers, they are, and today they bring us some work they did with Urgent Content (the guys behind the Flip cam campaign). Sponsored by Zipcar, their inaugural works (“Two Sides of Cool” — RetroTV) are about two up-and-comers in the music and comedy scenes.
Most prominent to the masses is Donald Glover, a former writer on ’30 Rock’ and co-creator of Derrick Comedy. The full segment is set for release next month, but for now here’s a taste.
Publicis Groupe has solidified a deal that initially took shape in December of 2008, when Beijing-based W&K Communications was rebranded as Leo Burnett W&K Beijing Advertising Co. and became a part of Leo Burnett’s Greater China operations.
Today, the world’s third-largest communications group announced that it’s acquired the remaining capital of W&K and increased its ownership of the company to 100%. In turn, Publicis at least for our sake is alleviating confusion with another well-known agency by renaming the new entity Leo Burnett Beijing Communications Co., Ltd. “Re-branding the agency is an important milestone for Leo Burnett’s future development in the Beijing market,” said Leo Burnett Greater China CEO Michael Wood in a statement. Before the rebranding, the Leo Burnett/W&K partnership saw important client wins including BMW Greater China and Singapore Tourist Board among others.