This campaign from BBDO Toronto entitled,”A Date with Stayfree,” gives women a chance to go on a “virtual date” with three of the most perfect and sexiest stud muffins they could find, who want nothing more than for her to be happy–no matter what time of the month it is.
Their strategy is driven from the question of how you get women to consider trying something new when they’re not actively looking to change? When it comes to the Feminine-Hygiene category, give her everything she wants…in a man.
BBDO is giving themselves a big pat on the back for creating what they call the first of its kind campaign for the Fem-Hy category. Dudes promoting maxi pads? Definitely a first. Will it be a last?
You can view the rest of the campaign and all of the credits after the jump.
We continue our agency op-ed contributions with this piece from Josh Rogers, creative director for Imagination, the Americas. Rogers previously held stints as a strategist and writer at McCann and Berlin Cameron. Here, Rogers discusses the topic of fear, which he believes has gripped client and agencies during the recession, limiting risk-taking and, in turn, creative output. He thinks the industry needs to embrace a no fear mantra as we recover from the economic downturn.
In the early ’90s at my high school in Central Virginia, the only way to be sure someone was badass was to check the rear cab glass in his F-150 with at least six inches of lift to fit 34″-plus off-road knobbies. If you saw a “No Fear” sticker, maybe in front of the gun rack, probably next to OBX and Oakley decals, you knew, well, he had no fear, and thus wasn’t a man to be trifled with.
Denver-based Anthony’s Pizza & Pasta is taking a baseball bat swing against the national, mass-marketâ€”dubbed “fast food”â€”pizza brands.
The campaign pokes fun at some of the mega brands’ (here’s looking at you, Domino’s) advertising claims with headlines like, “We never had to change our recipe. Because it never sucked,” and “If their ingredients are better, why isn’t their pizza better?,” as well as, “Pizzeria pizza. Not fast food pizza.”
These ads will run as billboards in Denver on highways and downtown locations, and also as bus tails and sides on Denver and regional transit systems. Media buying is handled by Explore Communications, Denver.
If you’re in the Denver area, you can check out and order yourself some of Anthony’s Pizza by visiting their website and let us know if it makes the cut.
This week, TAXI New York launched their campaign for a new renegade 4G mobile Internet brand called Rover. The campaign is being focused on an idea called “Evology” which is basically a fancy word for the combination of technology and evolution. Everything begins on their website where you’re greeted by Rover’s sexy, a little sexually charged hologram Evologist who pretty much breaks down the idea of Evology. It kind of reminds you of Star Wars. “Help me Obi Wan Kenobi, you’re my only hope.”
You can also view videos like the one above from the website along with others that are composed of emoticon babies and cat anchor men.
“We wanted to put a stake in the ground for Rover with the launch campaign,” said Seth Cummings, EVP, Rover, in a statement. “We were looking for an idea that could not only connect with our 18-24 audience, but also position Rover as a unique brand and a total departure from what’s available in the category. TAXI delivered and we’re excited to see the impact of the campaign in market.”
We’re not sure if they needed to go so over the top with emoticon babies and cat anchors. Quiznos is doing enough with cats right now. Rover looks like a product that will basically sell itself as long as it has no defects and requires duct tape.
Creative directors Paul Hirsch and Josh Denberg, who most recently served as ECDs at McCann San Francisco and also had stints as CDs at Goodby, have launched a new San Francisco-based shop dubbed Division of Labor. The smiley pair say DoL is “a creative and strategic brand studio that writes, directs and produces content across all media platforms.”
The agency’s initial clients include Microsoft, Dendreon and the LA Marathon. Along with the creative duo, EP Julie Costanzo, who produced Sofia Coppola‘s The Virgin Suicides as well as campaigns for HP, Puma and Hitachi, joins Division of Labor as well as former Roaring Tiger Films executive Kim Prigge, who will serve as business manager.
LA-based 72andSunny added two more creative directors to its roster, namely Bekah Sirrine and David Charles. Charles joins 72andSunny from AKQA, where he worked on Nike, Sprite, Gap, Xbox and the McDonald’s global digital account.
Sirrine is a CP+B alum who also spent seven years at W+K New York, working with clients including Nike, ESPN, P&G, Gap, School of Visual Arts during her career.
Mullen’s ECD Mark Wenneker continues his hiring spree as the agency has now brought on Kevin Grady, the former director of design at Crispin, to lead Superfine, Mullen’s newly-branded design group.
At CP+B, Grady served as head of design and was a key creative on Gap and the Truth’s “Singing Cowboy” campaign. At Superfine, which tips hat to Mullen’s original name–Superfine Productions–Grady will take on the role of SVP, director of design.