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Archives: August 2010

Roger Camp ‘Phasing Out’ at Riney

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Roger Camp, who was appointed CCO at Publicis & Hal Riney in January 2007, is slowly “phasing out” his role according to sources familiar with the matter. Camp, who was a CD at Fallon and W+K prior to consulting with then joining Riney.

According to CEO Kristi Vandenbosch , “Roger Camp has been slowing phasing out of his role as ECD at Publicis & Hal Riney. He was looking for a more flexible work arrangement, for personal reasons. Over the course of the summer, as he stepped back from the day-to-day direction of the department, the senior creative teams stepped up and continued to lead the work without a hitch.

Roger [stated] our ultimate plan would be to replace him in the ECD position. We’ve got a short-list of candidates that we’re in conversations with, and I expect to have a new creative director in place before Roger is ready to step out completely, probably sometime this fall.

Our clients are aware of the plan, and while we’re all big fans of Roger, they’re comfortable with the transition. (Just as an fyi, our current client roster includes U.S. Cellular, Walmart, HP, Compaq, Electronic Arts’ Pogo.com, WET Design and Chimay Beer.)”

More: “TBWA’s Julie Liss Heads to Hal Riney as Chief Strategy Officer

ECD Jeff Kling Resigns from W+K Amsterdam

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Wieden + Kennedy Amsterdam announced that executive creative director Jeff Kling is leaving the agency to “pursue several independent creative opportunities.” Sounds familiar, nowadays. Anyhow, Kling spent two years at W+K’s Dutch office as ECD and worked on accounts including Nike (the recent “Write the Future” campaign), Coca-Cola, Electronic Arts, Heineken, Honda and ESPN.

In a statement, Kling (who’s been in W+K’s camp for 10 years) says, “I love this agency and its people. I mostly love the agency because the agency IS its people. Wieden+Kennedy generally and Amsterdam specifically have so much firepower it’s unfair, and I feel massively privileged to have played among so much talent for so long.”

Update: Word on the street is that Kling is headed to McCann to apparently replace Joyce King Thomas. We’re still waiting for confirmation on this.

Update 2: We have heard an official “no” from McCann on Kling’s hire. We’ll just wait two months and see what pans out.

More: “Nike ‘Write the Future’ Sets Viral Record

Friday Odds and Ends

-Jack Black stars as Gulliver in new Orange ad (above). link

-Starbucks readies Pumpkin Spice Latte. Guess it’s that time of year. link

-Dennis Crowley is readying Foursquare 2.0. link

-Microsoft’s Phone 7: Low hopes. link

-Meanwhile, the mega-brand’s co-founder Paul Allen is suing Apple and Google for patent infringement. link

-Political technology company Aristotle says their peace about the 2010 midterm elections. link

-Autotrader.com aims to his “Heart & Mind” with new campaign. link

-End of an overpriced era: Blockbuster to file for banruptcy in September. link

More: “Thursday Odds and Ends

Most Popular Stories on AgencySpy from the Last 7 Days

Deutsch Grasps Piece of Microsoft

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We’ve recently gotten word that Deutsch won a piece of Microsoft biz. It turns out that our tip is correct. In a statement from Linda Sawyer, CEO N.A., Deutsch, Inc a Lowe and Partners Company Linda says, “We are thrilled about the opportunity to work with the exceptional marketing team at Microsoft on the global commercial business. Microsoft represents one of the most powerful global brands fueling business innovation around the world. We have a great cultural fit and look forward to developing a world class global marketing effort.”

No word yet on exactly what piece of Microsoft’s puzzle Deutsch has obtained but stay tuned for further updates as we will provide them for you ASAP.

Volkswagen Launches Campaign That Very Few Will Participate In

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DDB and Tribal DDB recently launched a Volkswagen campaign in the UK to showcase the company’s two new MPV models, the Touran and Sharan, and if you enter the contest we’re pretty sure you’ll have good odds of winning.

The program invites families to nominate their “Ultimate Family Hero” by uploading photos of the nominee to the site, which can then be “hero-ized” by adding masks, symbols and sound effects. The personalized comic book covers can then be shared via email or Facebook. With parents outfitted to look like extras in Kiss-Ass, you’re then asked to write why your nominee is truly the Ultimate Family Hero.

Here’s the twist: the three finalists (read: the two willing participants and the cousin of someone at DDB who was begged to enter) will undertake “special,” videotaped missions in the Touran and Sharan that will be posted on the site. The finalists’ videos will go live on October 11th to be voted for by the public (employees at DDB) with the winner receiving a car and £5,000 for the charity or local organization of their choice.

You gotta give it to DDB, they do cover the digital campaign checklist: user submitted images, basic image manipulation, Facebook integration, crowdsourced voting and charity.

“Whether you’re just playing with the Heroiser superhero maker, entering the competition or voting for and supporting your favorite finalist, there’s always something to keep you engaged and entertained,” Simon Richings, CD at DDB UK said in a statement. “Throughout there’s a clear message: Volkswagen has made these ultimate family cars.”

Is that the message? Or is it the following: we think you’re this desperate to be entertained.

More: “VW’s CRM Biz Goes to Draftfcb Chicago

Friday’s Illegal Ad: The Last Exorcism Can Be Orgasmic (Kinda NSFW)

Now that they’ve scared the bejeezus out of young’uns on Chatroulette, the folks behind The Last Exorcism are exploring a more intimate side of devil possession. First off, put on some headphones before watching this or you’ll be getting some crazy looks from your fellow employees. Ummm, yeah. You just saw what you think you saw. Oh European advertising, how I love thee. So yea, what you just viewed was a Russian spot for the upcoming movie, The Last Exorcism.

It’s certainly an attention grabber. You can put any male brand behind that piece and it’ll sell like hotcakes. What a nice shoot it must have been to be a part of. Ok, now wipe the drool from your mouth and get back to work.

via Illegal Ads

More: “CP+B Dabbles in Slasher Films

We Hear: Jon Resnik Scrapped at Schematic

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Word on the Spy line is that Jon Resnik, creative director at seemingly beleaguered agency Schematic, is no longer with the WPP-owned shop. When we called to ask for Resnik, we were told his name wasn’t in the system anymore, so draw your own conclusions.

Sources tell us that Resnik was most recently a GCD at the Austin office, which we hear has lost at least two-dozen employees as of last tally. Resnik joined Schematic in 2007 from, wait for it, G2, where he was an ACD. From what we’ve been told, Resnik was let go yesterday, but if anyone knows more, feel free to chime in.

More: “Mitsubishi Names Schematic Digital AOR (Good Luck With That)

Summer’s Eve Encourages Women’s Confidence In Workplace

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It’s funny how the steps begin by using the actual product in this advertorial sponsored by Summer’s Eve in Women’s Day. It’s great that the first step also implies cleaning your vagina. You’re going to work and asking your boss for a raise and the first thing you should be focused on is a fresh downstairs? Some deodorant, yes. Brush your teeth, definitely!

The next seven steps are totally plausible. You should eat a good breakfast and be there nice and early. Going over your game plan is a given. The last step is probably the most important. “Focus on things you’ve done to improve the bottom line. Today,it’s about your worth to the company.” When looking for a raise, look to step 8 first and worry about your lady parts last. You can view the full size article after the jump.

via Daily Kos

More: Levi’s Sizes Up Women’s Curves

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Halo: Reach vs. Halo 3: Does It Measure Up?

In terms of scale, scope and creative concepts, one can say it isn’t easy to top what T.A.G. (now Agencytwofifteen) did with the Halo 3 campaign, but the creative minds behind the initial concept, AKQA included, have rolled out their new multi-pronged effort for Halo: Reach.

Along with four online films–Patrol, Spaceport, New Life and Day Before–the “Remember: Reach” campaign officially rolled out last night and an extended version of the spot, “Deliver Hope,” will launch on Labor Day. In a comment to Creativity, Agencytwofifteen ECD Scott Duchon says, “The brief was simple. Make this the biggest marketing launch XBOX has ever done.” Considering the breadth of the previous Halo campaign, it seems hard to top, but this spot directed by Noam Murro gives us, well, hope.

And, in case you needed a rundown, here’s a statement from the parties behind the campaign: “Halo: Reach is the beginning of Halo’s epic saga. And it’s the most powerful chapter yet. It starts with a surprise attack on a planetary fortress followed by a raging battle that is the reason humanity still exists. “Remember Reach” is a statement, a warning, a rally cry, and an invitation, all at the same time. Even if you don’t know the mythology of Halo, if you see the words, “Remember Reach” it’s clear it was something important.” Sounds a bit dramatic, but we say it’s almost on par with its award-winning predecessor.

More: “20 of the Best Video Game Ads, Ever

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