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Archives: March 2011

Thursday Odds and Ends

-The Chrysler F-bomber lands a new job.

-The One Club’s Creative Week calendar is ready to view. link

-Ad agency Dead As We Know It (love the name) sings the ballad of Hangar One (above) as part of a new campaign for the vodka brand. link

-Now, there’s an interactive map featuring every AP photo of the Japan disaster and the global response that’s filterable by time. link

-The Association of National Advertisers filed a “friend of the court” brief with the U.S. Supreme Court in a commercial speech case involving data mining. link

-Microsoft lost another high-level marketing exec. link

-Getting a Marc Ecko logo tattoo will get you 20 percent off for life. April fools? link

-Subaru’s “Love” campaign, which was created by Carmichael Lynch, earned a David Ogilvy Award. link

-Now that the Bronx Zoo cobra has been found, what will become of its Twitter account? link

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We Hear: Grey Wins Ally?

Just weeks after announcing that it was holding a creative review, it appears that Ally Financial has already come to a decision. From what our spies tell us, the account has gone to Grey. BBH, which handled the Ally business for two years, was included in the RFP.  Generous tipsters sent us what looks like an internal memo from Jim Heekin and Tor Myhren. I don’t know, seems legit to us (but then again, tomorrow is April Fools so who knows). Read on after the jump.

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Y&R San Francisco Sheds Some Staff

Sources familiar with the matter confirm that Y&R San Francisco has cut approximately 15 employees, seven of them being full-time staffers and the rest freelancers. The layoffs, which affected all departments, weren’t due to business loss, but a need for a “talent upgrade” and to give the SF office a “shot of energy” according to our sources. As you know, both Y&R SF and L.A. are now under the creative leadership of Cutwater alum Joe Kayser, who joined as West Coast CCO earlier this month. Here’s the statement below:

“In our continual efforts to run our North American operations as efficiently as possible and to align our talent with our clients’ needs, we have parted ways with a small group of both free-lance and full-time employees from our San Francisco office.”

And while they’re at it with the talent upgrade, Y&R SF might want to do the same for their site, which is rather barebones to say the least.

SF Giants Closer Unleashes Beard for SportsCenter

Happy opening day, AgencySpy readers! It’s time for America’s pastime once again, and wouldn’t it be great to start Major League Baseball’s 2011 season with a Yankees loss? And, remember when I told you about the Milwaukee Brewers being this year’s Cinderella story? Well guess what! They’re already up three on the Cincinnati Reds at the top of the 3rd! Boys of summer, we missed you.

Due to Major League Baseball fearing the Internet like the plague, we can’t show you any official spots from the league that were created by Hill Holliday (you can view them here instead). Unlike the NBA and NFL, they don’t allow their videos to be embedded. Seriously, what gives, ladies?

Instead, we’ll celebrate the beginning of a new season with SportsCenter’s latest spot from the those rascals at W+K NY. That dude with the crazy beard is the man who closed the 2010 World Series and won San Francisco its first championship, Brian Wilson. Believe it or not, Wilson’s beard might be his least crazy attribute. A self-proclaimed certified ninja (a dream told him), Wilson’s a shoe-coloring mohawk-wearing BDSM-supporting breath of fresh air for a sport that needs more big personalities. Happy opening day, and may the Yankees go winless.

GSD&M Cuts Approximately 10

Business blog The Statesman reports that thanks to the loss of Norwegian Cruise Line, which is now in Martin Agency’s hands, GSD&M has cut about 10 staffers. The Austin-based agency, which currently houses just under 500 employees, also cited “organizational changes” as a reason for the layoffs. NCL as you know ended its six-year relationship with GSD&M in early January.

As for tipsters saying that the agency is bringing in income by subletting space to the likes of Gas Pedal (moved in last summer), Porter Novelli (an Omnicom firm) and STG (designed the Idea City building), we’ve been told that GSD&M “uses their services” and the idea was to “build it like a city.”

Update: We’ve been told by sources that one of the 10 (or close to it) let go was Greg Lane, who oversaw the creative department from an operational standpoint.

The IdeaLists Turns ‘Dogboarding’ into Music Marketing Gold

Since Monday, “Dogboarding” has racked up over close to 1 million views on Vimeo. It makes a whole lot of sense. Who wouldn’t want to shred the gnar with the help of their fluffy-wuffykins?

Not so long ago, “Dogboarding” was a creative idea left on the cutting room floor. Like many interesting creative ideas, it was lost somewhere amid hours of brainstorming sessions. After it was produced, it was at risk of becoming just another failed brand marketing concept, stored away somewhere and marked property of the (unknown) client. Thanks to the IdeaLists, the idea was revived, and now we get to see man’s best friend get tre-flipped into a smith grind down a 5-step rail in this piece of music marketing.

Undoubtedly, the view count of this spot will get its creators, Daniels, some well-paid gigs in the future and the band responsible for the soundtrack, Foster the People, some shows down the line. Any creative frustrated with IP retainers who are interested in finding a lost idea a home can check out the IdeaLists website for info and the like.

JWT’s Tim Nolan is in #PITCHMODE. Are You?

We received an interesting email quite early this morning from JWT CD Tim Nolan. Since leaving Brooklyn’s Hush Studios in November, Nolan has been a witness to JWT’s “Two-Hour Tuesdays,” which allows for quick creative side-projects used to get the ideas rolling.

In a fit of delirious inspiration, Nolan concocted “Pitchmode,” a beta website, Twitter #hashtag and, most importantly, a state of mind. Nolan sees Pitchmode as an opportunity for advertising professionals to “reach out to your fellow industry monsters churning out the magic late into the night and let them know you are right there with them.”

Are you awake at 4 a.m., empty bottle of liquor on your desk and drenched in anxiety-induced sweat? You’ve worked your ass off, and you’re praying to every religious entity that you can think of, hoping your client sees your ideas as creative genius and not stupid drivel. Hey, you’re in Pitchmode, and wouldn’t be nice if a colleague or competitor in the ad game extended a virtual shoulder to cry on via social media? Maybe you just need to know you’re not alone, and a visit to Pitchmode’s website will give you reassurance that people around the world are standing there with you. As @tim_nolan says, “#Pitchmode knows no boundaries.” Truly, it’s about #SurvivingInAdvertising.

Tim Tebow’s an Abstinent Stud in New Jockey Ad

Tim Tebow, the football messiah who happened to sign as underwear spokesman for Jockey last July, apparently wears t-shirts that are “cooler than yours” in a new advert for the sportswear brand. Accompanied by music that’s on an artistic par with Chris Daughtry and Nickelback, Tebow puts on his white T and roams the streets like he was Travolta in Saturday Night Fever (the Bee Gees could’ve actually better served this spot). All the while, his T-shirt–which is infused with Outlast technology developed for NASA–takes on a life of its own, protecting the Denver Broncos QB from the heat and attracting ladies all at the same time (don’t worry, it’s all innocent, of course). For some reason, SB Nation digs deep into the ad and offers analysis here.

LBi Nabs Xperia, Peroni, Grolsch Digital Biz

Well, guess you can call it a hat trick. LBi has not only landed the global digital account for Sony Ericsson’s Xperia handsets, but the agency has also earned global digital AOR status for SABMiller’s  Peroni Nastro Azzurro and Grolsch brands following a “competitive pitch.”

The full-service brief for the latter two brands calls for LBi to handle online content creation and distribution, social media strategy, mobile app development, and online advertising among other things. In a statement, SABMiller’s group global brands director Chris Taylor says, “We were impressed by the way in which LBi combines insight and creativity with technological expertise to produce blended ideas and campaigns which have genuine cut-through.”

Draftfcb OC Welcomes New EVP/MD

Now that it has a new digital CD in place on Taco Bell, Draft’s Orange County office is changing things up in management as the agency has promoted Jeff Fox to the newly created role of SVP/MD. The rather happy-looking exec (right), who has been with Draftfcb since 2009, was previously the OC office’s EVP, chief strategic officer. Prior to joining Draft, Fox spent nine years at Yum! Brands (parent of Taco Bell, natch) as its chief creative officer.

Fox is not the only one getting bumped up in Orange County, though, as Sean Hardwick will now assume the title of SVP, director of account management, integration & business development, which is also a new post. Hardwick previously served as SVP, group management director and has worked with clients including Taco Bell and Del Monte.