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Archives: March 2011

Thursday Morning Stir

-Univision alum Diana Bald joined direct/digital agency ID Media as SVP, marketing director. link

-Mother New York is hosting an art/film fundraiser for Haiti. link

-Aflac announced its final call for online auditions to be its new spokesduck. link

-Microsoft and Google go to E.U. antitrust court. link

-Unilever revamps its relationship with TV prodcos. link

-Dubai Lynx 2011 announced its winners. link

Cricket Leaves Element 79, Goes to TPN

We just got official word that mobile service provider Cricket Communications has appointed Dallas-based agency TPN as the company’s new AOR, bringing to an end the company’s over six-year relationship with Chicago-based Element 79. Six months ago, now ex-Sun-Times media/marketing columnist Lewis Lazare reported that Cricket launched an agency review, adding that the brand was a big part of E79′s business in recent years.

If you’re from Chicago, you know Cricket for its super-cheap cell phone plans that do not require a credit check or a long-term contract and ads that cover the interiors of CTA trains and buses all over the city. As of yet, we haven’t gotten an official statement from Cricket regarding the agency move. Watch Element 79 spots for Cricket called “City Orchestra” here and here.

Wednesday Odds and Ends

-Jean-Yves Naouri is taking on the executive chairman role at Publicis Worldwide. link

-Wong, Doody, Crandall, Wiener grabbed the TGI Friday’s creative biz. link

-Grey Canada has a new president/CEO. link

-Dennis Go joined prodco Brand New School East as design director.

-Springfield, MO agency Marlin promoted Jeff Eaker to ACD.

-Google introduces its +1 button. link

-Great, marketers love QR codes. link

-Mark Zuckerberg‘s dad learns that it’s better to advertise on Facebook and not with it. link

-Proximity Chicago launched a Facebook contest for State Farm dubbed “Shotgun!” link

-Denny’s launched its own Facebook sweepstakes to celebrate all things bacon. Mmm, bacon. link

Take a Behind-the-Scenes Glance at NBA’s Time Travel Ads

Goodby’s recent “Where Amazing Happens” spots for the NBA were a little creepy, weren’t they? How did some kid from “the future” travel back in time to tell Steve Nash (who was rocking a 90s fade at this point in time) that he would become arguably the best point guard in basketball history? If you see the young face of Nash, even he can’t believe someone would be telling him his name would go down in the record books next to John Stockton and Magic Johnson.

Above is the inside blue-screen look at the spots, merging an old video of Nash with some kid from present day who boosts the future star’s ego. Looks tricky, doesn’t it? Technology has come a long way since the days of Forrest Gump. If you’re anything like me, the first time you saw the ads, you thought aloud, “No way that’s not real!” So give Goodby, Park Pictures director Chris Sargent and a52 some credit for making this odd experiment come together. Nash really comes off as a hell of an actor, doesn’t he? Maybe because he’s real. The end result, which launched earlier this year, below:

via Ball Don’t Lie

John Reid Out at Isobar

Guess Pedro Cabral‘s words didn’t quite stick. Six months or so after the head of Isobar North America proclaimed that his new ECD hire John Reid‘s “creative vision and experience are right in line with the essence of our business,” we’ve received confirmation that the latter is no longer with the Aegis Media-owned agency.

According to those familiar with the matter, Reid and Isobar “have mutually agreed to part ways.” The creative, who was working out of San Francisco, joined from Butler, Shine, Stern and Partners, where he was a CD for nearly two years and worked on campaigns including Radio Shack/Lance Armstrong as well as other accounts such as Epson. Prior to that, he spent two years as an ACD at CP+B on VW, Domino’s, Ask.com, Burger King, AmEx and Miller High Life among others.

A tipster tells us meanwhile that while at Isobar, Reid “made significant progress winning big briefs from Coca-Cola, doing interesting work like Dolby Theater Update with Adam West, and attracting modern creative talent.” His replacement hasn’t been announced as of yet.

Have Phone, Might Earn Internship at Olson

Not to be outdone by fellow Mpls shop Campbell Mithun and its Twitter-based take on intern-wrangling, Olson has unveiled a plan of its own to bring on “Creative O-terns” by way of mobile device. The catch here is you can only use your phone to apply (no calls, though) and your ultimate payoff is a $12/hr gig. Ch-ching? Here are your directions verbatim:

“-Make something cool, meaty, beautiful using only a phone.
-Post it online somewhere we can see it (YouTube, Flickr, Blogger, etc.).
-Email the web link to olsonoterns@oco.com.
-Submit your resume and cover letter to www.oco.com/careers.
-Apply by April 15, 2011.”

Unfortunately, an embed of the video explaining Olson’s effort isn’t readily available, but you can view it here.

Update: Ask and ye shall receive. Video embed above.

StubHub Aims to Please Both Guys and Gals Come Summer

In spite of its recent riff-raff with LCD Soundsystem, StubHub still wants to please concertgoers and sports fans alike.  In its latest round of ads, the ticket-seller depicts one group as nacho/hot-dog devouring baseball junkies while the other seems to adore 80′s hair metal.

San Francisco-based agency Duncan/Channon is capitalizing on the ticket sales bonanza that comes with the summer season by launching a multi-pronged effort that includes broadcast as well as OOH, print and wild postings with, ugh, yes, QR codes (sorry, just burnt out from these after SXSWi). Check out the second spot as well as print and “wild” images after the jump. The question we have, though, is will StubHub ever make nice with James Murphy again?

Read more

Mexican Digital Shop Wants to Give You Virtual Ownership

According the folks at Gelattina, “Yes! There are digital agencies in Mexico.” To prove its point, we guess, the shop has decided to go the crowdsourcing route and give 160 people ownership of its new website, which will be unveiled one piece at a time depending of course on how many people actually want to participate. The 30-second clip above should sum things up on how the Monterrey, MX-based operation is going about this effort, which launches today. Do with it what you will.

Credits:

Creative Director: Romeo Marquez
Art Director: Debora Marquez
Copywriter: Carlos Rivero

Fallon Alum Dave Damman Heads to CL

It feels  like it’s been a while since we’ve heard from Carmichael Lynch in the post-Harley era, but the agency finally does have some news to report as it’s hired former Fallon group creative director Dave Damman as ECD. As a result of his Minneapolis move (which actually marks his second stint at CL), Damman will join forces with Randy Hughes, a 10-year Carmichael Lynch vet who has also been promoted to ECD.

Damman (left) will not only take creative lead on CL’s Rubbermaid account, which the agency won back in December, and FirstEnergy, but will also be involved in various new business pitches. As for resume, prior to his two stints at Fallon–he originally worked at the agency from 1999-2005 before starting up his own agency, Damman Pearce–the creative had stints at Saatchi & Saatchi NY and TraceyLocke. Hughes, who originated the “Love” campaign for Subaru, will continue leading that account.

The creatives will officially assume their ECD titles on April 4.

Zambezi Nabs Champs, Popchips

Zambezi, the agency most recently made famous (we think) thanks to the Jennifer Aniston/SmartWater funny has won creative AOR and digital AOR duties for Champs Sports and Popchips, respectively.

The indie shop, which also works with brands including 2K Sports, Nestea and the Los Angeles Lakers, will develop an integrated campaign for mall staple Champs that’s expected to break by early summer. In a statement, Champs’ VP of marketing Frank Bracken says, “The Zambezi team brings significant experience and insights in sports culture, coupled with a very collaborative work style.  We immediately connected on the consumer and brand positioning, and then the creative team delivered great work. They’ve become a very natural extension of our internal brand and in-store experience teams.”

As for its relationship with Popchips, which of course has crowned Ashton Kutcher as its “President of pop culture,” Zambezi had already worked with the brand on its web-based VP search prior to earning AOR status. According to sources, there was a Popchips review and Kraftworks was the incumbent.

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