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Archives: May 2011

Most Popular Stories on AgencySpy from the Last 7 Days

Domino’s New Statement: Kids Don’t Have Same Taste as Adults

We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign.  The new spot promotes the pizza chain’s specialty deal and thankfully there are no dairy farm-related hijinks involved. However, um, cheesy you think the campaign is, it seems like Crispin’s efforts are paying off as Domino’s hit a new 52-week high on the stock market today. Hooray? Credits after the jump.

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Fallon Has a New CEO

It took 27 years but Mike Buchner (pictured) has finally made it to the mountaintop, as the Fallon veteran has been appointed to the chief executive officer post at the Minneapolis agency. Buchner most recently served as COO and now replaces Chris Foster, who shifted titles within the Publicis fold and now serves as chairman/regional CEO of Saatchi & Saatchi Asia Pacific.

The “Lovemarks” guru himself, Kevin Roberts, aka the chairman of Saatchi & Saatchi Fallon Group, says  Buchner “…is an outstanding communications professional who after several senior management roles at Fallon, segues naturally into the lead. Mike has been a pivotal player in the agency’s ‘A-list’ position and he will provide a formidable mix of stability, growth, and vision.”

Buchner joined Fallon right out of college back in ’84, moving from director of account management to GM to eventually COO. Guess loyalty pays off.

HP’s New Campaign Starring Russell Brand?

Here’s your hot rumor for the prelude to the long weekend. Looks like the “Hands” campaign is but a distant memory. WeThanks to the tiperati for this one:

“HP is shooting a new TV campaign today in LA with Russell Brand for their new Veer phone and Touchpad.Yesterday they had Russell on set all day really selling out and shooting product videos for their website. The campaign will also feature Lady Gaga (see the NYC subway stunt earlier this week), and will feature JayZ and Kanye in a series of commercial being shot in LA on the 7th. Those commercials will launch with the guys new album out on the 4th.

HP’s campaign kicks off this weekend with boxer Manny Pacquiao and Miranda Cosgrove. They also shot with Lea Michele earlier in the week. All ads will be live in rotation by mid-July.

Duties are being [handled] by Goodby, and McCann.

They have spent nearly $4M on production and close to $10M in these celebrity contracts. They were supposed to shoot a commercial with Gaga too (but she chose to be on set with Google instead). HP took a loss on that one.”

We’re checking with both agencies on the matter. Stay tuned…

Update: McCann had no comment on HP. So you know how this story goes…

TracyLocke Loses TXU to Richards Group

While we await the upcoming Heat-Mavericks NBA battle, there’s another Lone Star State-related matter that caught our attention, that being energy company TXU, or as they say, “Your Texas electricity provider,” which has transferred its agency duties from TracyLocke over to The Richards Group. We’ve been told by sources familiar with the matter that there was no review and the reason for the change was that the private equity-funded TXU “wanted to be a big fish in a small pond.”. Our sources add that TracyLocke will still be working on activation efforts for TXU but in terms of lead creative work, there will be a 90-day transition period from agency to agency.

Berlin Cameron United Grabs Stoli

Well, guess our sources were spot-on again as Berlin Cameron United, the best soccer team name for an agency we think, is taking over as global creative lead on Stoli. Last we basically heard from the vodka brand was their campaign featuring the likes of Hef, Julia Stiles and Biz Stone. BCU beat out the likes of McCann and Taxi in the pitch. Two months ago, Rokkan nabbed digital duties for Stoli. Adweek has more info here.

Friday Morning Stir

-Let’s all watch agency/prodco Lucky’s “Viral Collection,” shall we? link

-Y&R Brazil launched a campaign called “Ethnics” (one component above).

-Paypal is suing Google. Wallets-related maybe? link

-Get ready for the online conservative attack. link

-Former Lowe exec Steve Gatfield is now global co-chairman at Naked. link

Marshalls Consolidates Creative Duties at GSD&M

Well, here’s some good news to report from the GSD&M camp. The Austin-based agency has been named digital creative partner for discount–er, sorry, “off-price”–retailer Marshalls, which we always had trouble distinguishing from TJ Maxx (well, they’re both TJX companies after all). Anyhow, it was a rather convenient move considering that GSD&M has served as Marshalls’ creative AOR since 2008. Regarding the brand’s decision to go with GSD&M, Marshalls VP of marketing Emily Trent says, “GSD&M has been great partners in bringing the Marshalls vision to life. This vision coupled with their experience in the retail and digital space made it the right decision to move all digital, print and broadcast creative under one roof.”

The Marshalls digital biz had previously been handled by Hill Holliday.

Thursday Odds and Ends

-Digitas Boston alum Elliott Seaborn joined Arnold Worldwide as EVP, executive director.

-Goodby rolled out new ads for Sonic, an account it won back in February (above). link

-Round Seventeen proprietor/”grumpy” ad veteran Rich Siegel is ready to swim the straits of Gibraltar. link

-Charlotte, NC-based digital shop Studiobanks added Crystal Wright as a senior producer and Katie Fisher as a copywriter.

-Dove’s PR firm replies to the brand’s apparently “racist” ad. link

-Vladimir Jones and Voltage team up to create a new iPhone app called Bulb Blasters. link

-Microsoft’s Mango will turn your Windows phone into a “social media machine.” link

-Are you ready for Google Wallet? link

-72andSunny wants you to “Dress Irresponsibly” with the help of PacSun. link

 

 

 

 

Five Years at an Agency Apparently Merits a Tattoo

Well, at least it’s nowhere nearly as ridiculous as getting your creative partner’s name tattooed on your ass. To celebrate creative media strategist Rachel Timmerman‘s five-year anniversary at Philly-based Red Tettemer+Partners, the agency decided to hire tattoo artist and L.A. Ink co-star Corey Miller to draw up a tattoo for the young lady. Miller, who always seems like the most sensible one on the TLC show, is ready to bring Timmerman down to L.A. and ink the media strategist, who also spent four years as a media planner at CP+B during her career. Beware Rachel, it becomes addictive.

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