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Archives: July 2011

Thursday Odds and Ends

-An exec at contextual ad firm Vibrant makes us aware of World Hepatitis Day. link

-Just because we love The Walking Dead, here’s an ambient piece that made the rounds at Comic-Con. link

-Movie ad falloffs are to blame for the Los Angeles Times layoffs. link

-Twitter knows all, including your gender. link

-The Newspaper Association of America’s new ad campaign isn’t sitting well with some. link

-Ever heard of Seattle-based social media agency Banyan Branch? Well, whatever the case, the shop’s launched a social interactive practice. link

-Here’s an ABC News perspective on the Summer’s Eve ads. link

-Hulu is getting outshined by Netflix. link

 

Here’s the Long-Form Version of the Red Lobster Clip You All Loved

As per usual, our commenters were less than forgiving yesterday with the new, Grey-created “Crabfest” campaign for Red Lobster. So, because of the overwhelmingly positive response (*wink*), here’s the two-minute version of the saga of Alaskan fisherman Jon Forsythe. So, does this change your mind?

What’s the Deal with MRM’s Michael Miller?

A few tips came in this week regarding the status of Michael Miller, who was promoted to EVP, global chief growth officer at MRM Worldwide about 18 months ago. But now we’ve been hearing from spies that Miller is no longer at MRM and when reached, the agency said “no comment.” Consider our interest piqued.

Anyhow, Miller has been with MRM for well over three years and spent nearly four prior to that as senior partner, director of business development at G2. We’re digging into this and will let you know if we find out anything more.

Yesayian Joins SolutionSet, Heads New Practice

Hey, if G2 can have a relationship marketing practice, why can’t SolutionSet (we guess)? The self-proclaimed “fourth largest” indie shop dedicated to digital, direct, data and local marketing has launched a relationship group of its own and leading the charge is Mark Yesayian, who is joining as president of the practice at the agency’s Mill Valley, CA office.

Yesayian arrives from WPP’s MEC, where he handled West Coast digital operations and worked with clients including Microsoft and Paramount Pictures. During his career, Yesayian spent time with the likes of OgilvyOne, which recruited him to lead the Yahoo digital business back in 2004 (he also worked on PlayStation and Wells Fargo while there), as well as Wunderman New York and both Digitas Boston and San Francisco (he was GM at the last one). Now as president of relationship marketing at SolutionSet, Yesayian joins a leadership team that includes CEO Zain Raj, ECD and GSD&M alum Guy Bommarito and digital group president Tim Ross among others.

Mitchum Keeps Bad Parents Cool

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

Read more

Cool: OK Go Returns, This Time with Dance Troupe and Google

OK Go, the Rube Goldberg-adoring viral mavens who have endeared themselves to millions with their music videos, continue their inventive streak in a new HTML5 collaboration with Google Japan and dance troupe/choreographers Pilobolus. This Chrome-friendly campaign for “All Is Not Lost” (off their 2010 album, Of the Blue Colour of the Sky) lets you embed messages in the band’s latest music video and, yes, they will shake their moneymakers for you. We have to say the load time is a pain (and yeah, Firefox, Safari and Explorer users…best of luck), but if you’re patient enough to wait it out, it could be worth it.  You can get the full experience of “All is Not Lost,” which utilizes HTML5 Canvas technology and is also intended as a message of support for Japan, right here.

 

Thursday Morning Stir

-Century 21 turns 40 and it’s celebrating by, among other things, launching a new website. link

-For those interested, here’s a Cannes 2011 photo collection from Mr. Adrants himself, Steve Hall. link

-Chicago/Santa Monica-based post house Optimus hired Matt McLaughlin as marketing director.

-Euro RSCG Australia wants to help the White House gain a new sponsor (above). link

-Summer’s Eve pulled one of its ridiculous ads, you don’t say? link

 

Digitas/Razorfish Health Promotes Pair to Global Co-Presidents

There were hints dropped about this during the time we were reporting about the major cuts at Digitas Health earlier this month, but now the agency has made it official that Alexandra von Plato and Michael du Toit have been promoted to global co-presidents of both Digitas Health and sister agency Razorfish Health. The pair will maintain their current positions as CCO and CMO, respectively, and now join Digitas/Razorfish Health’s new global executive team that includes CEO David Kramer, chief media officer Matt McNally and chief medical officer Dr. Michael Golub. As we mentioned in our layoffs post earlier this month, Digitas and Razorfish Health are the key elements of a new agency structure called “shared centers of excellence.”

As for the new co-presidents, von Plato has spent the last 12 years as CCO at Digitas/Razorfish Health while du Toit has worked at the sister shops since 2006. During his career, the latter has also worked at companies including Unilever and Glaxo as well as agencies such as Grey and BBDO.

 

Wednesday Odds and Ends

-Google’s targeting small business with the launch of AdWords Express. link

-It’s now down to Mullen and Goodby in the TD Ameritrade creative review. link

-St. Louis shop Hoffman Lewis launched an “Online Taste Test” for McDonald’s. link

-Due to conflict of interest, NFL QB Michael Vick has lost one of his endorsement deals. link

-The winners of the LoCo Awards have been announced. link

-BMW signed a multi-year deal to sponsor Team USA. link

-Artist Stephen Wiltshire shows off his talents in the new “We Will Not Rest” campaign for Swiss bank UBS (above). link

-There are plenty of folks who can’t wait for the iPhone 5. link

 

We Hear: HP Parts Ways with 72andSunny

Sources are telling us that Hewlett-Packard and 72andSunny are no longer working together. If you remember, the agency created that rather amusing “Let’s Do Amazing” brand campaign last year starring Flight of the Conchords alum Rhys Darby, Dr. Dre and others. The agency said “no comment” when we inquired about their current status with the brand, but could this move possibly be the result of the new marketing leadership (starting at the top with new CMO, Martin Homlish) and/or a need to consolidate assignments elsewhere? Draw your own conclusions for now, but of course, HP still works with the likes of Goodby, BBDO, Draftfcb and McCann.

What we can confirm on the record is that 72andSunny did let go of five staffers across departments (from what we hear, this was not related to HP). A 72andSunny spokesperson says, “With the incredible growth that the agency’s had over the years, it’s normal that there will be some adjustments made.”

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