After our original post about TBWA\Chiat\Day LA creative director Nobbie Kim and his sworn oath to rock the house at the agency, what was said sparked some sort of media firestorm (well, within the insular world that the ad community lives in). Here is a response to what’s not being referred to as a “gimmick.” Read in full here.
Now that he’s shared the spotlight with fellow pro hoopster Dwight Howard, Chicago Bulls star Derrick Rose is ready for his own moment in the sun in a campaign from 180LA and Imperial Woodpecker co-founder/director Stacy Wall. Here, Rose is promoting the adiZero Rose 2 line while also pretending that he’s in Pamplona (yes, it was actually shot in Madrid, so there’s your authenticity}. We assume Rose is still peeved about losing to the Heat last year so he gets to show off his skills on the sandiest of courts and even the matadors are shocked and awed. Enjoy.
We think Nikon might have shot its foot into mouth according to recent range of Facebook posts (which have since been cleaned up) that gives us a view as to how some in the audience are gravitating towards Canon. We know, that somehow, it’s all Ashton Kutcher’s fault.
How do you ensure goodwill for your agency during Advertising Week? Well, if you’re SapientNitro, you apparently create an ice cream truck and the above video to show the creative thinking behind said vehicle.
Okay, so next week isn’t predicted to be optimal frozen treat weather in NYC, but hey, that doesn’t mean advertising’s best and brightest aren’t interested in a little scarf-session provided there’s free (?) Van Leeuwen soft serve and prizes at the ready. So, interested parties, keep your Twitter locked to @SapientNitro on Monday to track what Advertising Week events include an ice cream truck.
We guess Syngenta is trying to beat us to the punch, but yes, the brand has consolidated its advertising at Omnicom-owned Martin Williams, thus ending a three-year relationship with Campbell Mithun. Sources close to CM tell us that Syngenta previously had separate ad/PR agency teams for its Crop protection and Seeds businesses, the latter of which Campbell Mithun was involved with. While other agencies withdrew from the competitive process, CM did try to retain the businss, though ultimately Syngenta was more comfortable staying with Martin Williams. After all, the agency already had two-thirds of the business and was a 25-year partner of the brand.
According to our sources, Campbell Mithun will continue to support Syngenta until the 2012 transition. On the PR side, Gibbs & Soell retained the account.
Hamilton Nolan at Gawker is reporting that the Michael Wolff era at Adweek is drawing to a close. Wow, we really didn’t see this coming. Actually, we gave Wolff the benefit of the doubt and said he’d last until December. Apparently, those 10 trillion Rupert Murdoch-related items were not enough to appease parent company Prometheus, which Nolan says is looking to bring on an editor with closer ties to the ad world. Let’s remember the good times below, shall we?
Every week or so, we get our fair share of swag (here’s looking at you, Game of Thrones) but this one had us somewhat puzzled. Apparently, M&C Saatchi’s L.A. base is trying to improve upon everyone’s favorite utensil, the spork, by unveiling the “Knorpoon” in the hope that its hometown restaurants will begin utilizing them. From what we hear, negotiations are underway and M&C Saatchi is aiming to mass-produce the product. As you can see above, we have one on our desktop though we haven’t put it to good use as of yet. Check the note below for more clarification.
As the MLB regular season comes to an end today, so too do a pair of dismal seasons for the Chicago White Sox and the Chicago Cubs. The Bears certainly don’t look any better than last year, and a lockout could prevent the Bulls from even playing this season. Tack onto that a state budget deficit scheduled to hit $5 billion by next summer, and it’s clear that the people of Illinois need quite a pick-me-up as the frigid winter nears.
Luckily, the state lottery is here to give Illinoisans a bit of optimism, and a new campaign from Energy BBDO is promising more prizes for players than all of the windows in all of downtown Chicago’s buildings. To emphasize that point, the agency imagined 7.6 million marbles, one for each prize, released in Millennium Park in the Chicago Loop. Watch as the marbles spread chaos throughout the streets of Chicago, from poisoning squirrels to causing movers to drop expensive pianos.
Also, might we add that the lottery will create 25 new millionaires? Watch a millionaire parade below and consider that at this point, buying your body weight in scratch-offs is probably less of a gamble than keeping Bears’ QB Jay Cutler and head coach Lovie Smith for another season.