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Archives: September 2011

Chiat Duo Heads to GOOD/Corps

Why is GOOD/Corps infiltrating our radar all of a sudden? We have no idea, but just a day after the L.A.-based shop announced the hiring of W+K alum Driscoll Reid, we’ve received confirmation that the CW/AD team of Forrest Boleyn and Dalit Saad, respectively, have left TBWA\Chiat\Day LA for GOOD. Sources close to the agency tell us that they’re also adding another creative who’s yet to be announced.

While at Chiat LA, Boleyn and Saad worked on campaigns for Nissan, Jimmy Dean, Modern Warfare 2 and were also responsible for PalinasPresident.com as well as the “Mature Coloring Book.” You can check out their portfolio here while we get titles/start dates in the meantime.

Deutsch Provides Your Handy Advertising Week App

If you’re going to be reveling in the week-long bacchanal that is Advertising Week here in NYC (and of course, attending our party on Oct. 5), Deutsch is unveiling its upgraded app that provides daily event schedules, venues, maps, and local area attractions. See, you can look less like a tourist thanks to your handy smartphone. Considering that we feel like we’re in Memento half the time, guess this app comes in handy as it also lets you tweet, post to Facebook, email events to friends, and check in using you know what. Wait, doesn’t our iPhone do that already? Anyhow, if you feel the need to organize your Advertising Week jaunt, perhaps you should click here and download for free.

Publicis ‘Modem’ is Dead, Staffers Continue to ‘Leave’ (Updated)

 

We’ll spare you the long-winded tale of Publicis killing its digital-focused Modem USA brand, as our pal Zach Rodgers over at ClickZ has done it already. Let’s just say that in the wake of the downward spiral, here are some more “departures” from the agency that include senior analyst, marketing analytics Josh Goldfischer, marketing manager Mike Bollinger (who spent nearly 18 months at PM) and office manager Jason Springer (18 months at PM as well) have all left what some are deeming a “sinking ship.”

Update: As expected, the Publicis Modem camp wants to clarify things, telling us, “We’ve been operationally integrating Publicis Modem under a single leadership on an office-by-office basis, as digital becomes more foundational to every aspect of our business.  As a result, we don’t have plans to replace the President of Publicis Modem USA role. In NY, Hyo Yeon, Managing Director, Publicis Modem NY, is the senior client lead on digital. JP [Maheu] is Worldwide CEO of Publicis Modem and continues in that role. Publicis Modem also remains as specialist digital agency for clients who are seeking a pure-play digital agency.”

Meet Don Draper, the Actual Mastermind of Timeline

This landed in our tips box just a few minutes ago and it’s now already all over the Twitterverse, but yes, here’s Facebook’s newest feature Timeline as interpreted by Don Draper and the world of Mad Men. Draper’s steely, slick slideshow presentation coupled with the music makes for quite the dramatic promotion in what has to be one of the most clever video mashups we’ve seen in a while.

While this brief clip may be enjoyable for the moment, many brands out there may not be doing backflips in the near future as there are reports out now which say that the actual Timeline could spell bad news–though the objective of it seems to be to let brands become more social.

Update: Embed disable on the original YouTube link killed this original post from yesterday afternoon, sorry. Here we go again if you haven’t seen yet, which we doubt.

Here’s a Statement Regarding the Organic Cuts

To follow up on yesterday’s news regarding layoffs at Organic’s New York office, we’ve received this official comment from the agency (yes, “realignment” is the catchphrase of the year):

“In an effort to address client needs, Organic’s New York office is realigning positions in our creative and technology departments. Though it is difficult to part ways with long-term members of our team, we continue to upgrade the skill- and experience-sets of existing talent, as well as recruit and invest in talent, to deliver the best service to our client roster.”

Sources close to the agency add that the number was half of what was originally mentioned and that Organic NY is “hiring to service a client base that now includes the Hartford,” which is an account that the agency recently won.

Grey, Spurlock Test Trustworthiness of Strangers for Ally

What would you do if some random stranger asked you to watch their briefcase that happens to be filled with $100,000? Well, that’s the premise of Grey’s new spot for Ally, which was directed by the seemingly ubiquitous Morgan Spurlock. The POM and Supersize Me auteur, who is also seeking members for something called the “Failure Club,” is deeming this a “social experiment” though we’ve seen the Candid Camera/Punk’d approach in ads before. But whatever the case, it’s nice to see there are still some trustworthy people out there. Credits after the jump.

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Saatchi Scribe Hears True Calling, Leaves Agency World for Beard-Selling

If you haven’t heard the story of JD Beebe before, well here you go. Though he’s been at it for a couple of years now, Beebe, who spent the last year or so as a copywriter at Saatchi & Saatchi LA, bid adieu to agency life a month back in order to realize his dreams of, yes, selling wigs and fake facial hair. As a result, he moved cross-country, though he tells us, “I’m still wondering why I exchanged driving an El Camino down the Pacific Coast for the humid trash-stink of NYC.”

It’s safe to say that Beebe’s time in agencies was rather brief, whether spending eight months at the now-defunct Modernista! or completing two yearlong tours of duty at Goodby. Beebe seems more like a budding entrepreneur, which can explain why two years ago while at GS&P, he decided as a joke to himself to create a facsimile of Zach Galifianikis’s now well-known beard. We take it he’s a Hangover fan. Anyhow, Beebe, who got some promotion in write-ups by the Los Angeles Times and MTV.com, says that he had “…so many more facial hair-themed ideas to pitch [at Saatchi] but the dream was calling me.”

The “dream” he’s referring to is HeadlineCostumes.com, which Beebe say supplies “relevant and topical costumes of the people, characters and memes that made the news this last year.” Yes, the calling of “Justin Bieber wigs, Kardashian hair and Snooki poofs” was too overwhelming for Beebe not to split from Saatchi and pounce, though he tells us he left the agency with “a heavy heart.” See, there is life post-advertising after all.

Wednesday Morning Stir

-It looks like MEC’s going to be on a hunt for a new North American CEO. link

-Google is set to open a “technology community center” in East London. link

-Yep, there’s a branded game for Zyrtec thanks to JWT and YouTube. link

-Here are some early details about Amazon’s Kindle Fire (above). link

-Designkitchen and Wunderman are helping Johnnie Walker bring back the Double Black. link

 

Tuesday Odds and Ends

-Razorfish alum Chad Maxwell joined fellow VivaKi shop Starcom as research intelligence director.

-The American Horror Story marketing onslaught continues (above). link; link

-Big Spaceship launched the first integrated marketing campaign for Chobani’s Champions line. link

-The One Club wants your vote for best One Show sports commercial. link

-Yes, the iPhone 5 will be unveiled on Oct. 4. link

-Brand pages may never be the same thanks to Facebook Timeline. link

-Speaking of Facebook, folks aren’t happy with the social network’s mandatory Spotify integration. link

-The London International Awards judging has kicked off in, um, Vegas. link

-Dallas-based interactive agency Rocket Red hired Steve Ringer as creative director.

-Happy 20th anniversary, Nevermind. link

 

Another CP+B Alum Heads to Deutsch

Just two months after Matt Ian joined the ranks at Deutsch LA to serve as EVP/group creative director, his former CP+B colleague Shannon McGlothin has followed suit. Like Ian, McGlothin has assumed the title of EVP/GCD at Deutsch and in turn, is partnering with fellow EVP/GCD Jason Elm on the Playstation and Diamond Foods accounts.

During his 20-month stint at CP+B, McGlothin, who maybe looks like Seth Green from a distance, served as creative director on the Coke Zero account. Prior to that, he spent six-plus years at Wieden + Kennedy, serving as senior art director on projects for Nike, Coca-Cola, LVMH and EA. While at W+K, McGlothin perhaps most notably was part of the creative team behind the Grand Prix-winning Livestrong campaign for Nike.

So why the move from CP+B to Deutsch LA? There are several reasons, according to a comment from McGlothin: “An impressive roster of clients, great people, fantastic opportunity, lots of positive momentum within the agency and the chance to become part of something special.”

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