Well, there is no epic warfare or movie tie-ins (thankfully) with this latest Sony Xperia ad from McCann NY, which eschews the bombast in favor of some visual trickery. Why? Well, the agency and brand are now getting down to brass tacks and letting us know what the hell the Xperia tablet actually does. The live-action effort, which was directed this time around by Augustus Punch, shows that, yes, you can indulge your social media addiction, watch movies and engage in game play on this certain device (though doctors recommend, not all at one time). We can safely say it’s not as epic as Sony and McCann’s last tryout, but it is certainly more inviting. Credits for the campaign dubbed “Frames” along with its print assets after the jump.
Sorry, but this shit just happens. An hour after first hearing about it, we’ve been told that André Matarazzo, who has the most dominant/charming matador name we’ve ever heard of since Eduardo Corrochio, has joined up with SapientNitro as chief creative officer for its Southeast region. Matarazzo will be based in the network’s Miami office (which is apparently, now on the up and up after a spell of tipster tales). We have to say our head-tattooed dude is well-traveled, having served as a creative director at Blast Radius in Vancouver, a CD at TYO-ID in Tokyo and spending 15 months at the sadly now-defunct Farfar.
As mentioned, prior to joining the SapientNitro camp, Matarazzo last served as CCO at Possible Worldwide’s Sao Paulo branch. Before that, the creative founded and served at his own Brazilian agency called Gringo. If you wanted the hyperbole (and love), here you go from SapientNitro worldwide CCO Gaston Legorburu, who says in a statement, “André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds. There’s a reason the most promising young creatives seek the opportunity to work under his mentorship.”
To be perfectly honest, I had no idea that Fox Sports covers college football throughout the season. However, a quick bit of research (Wikipedia) informed be that Fox actually has attained TV broadcasting rights for the Pac-10 last year. And, it would appear Fox’s marketing team has decided to make Gus Johnson the network’s star commentator for the NCAA season.
Now, I’m a little familiar with Gus, but I’ve never thought of him as a particularly excitable broadcaster. But, apparently Johnson is in the process of culminating this persona in two new spots from Fox Marketing and Biscuit Filmworks. The first, “Bomb Squad” (above), features Gus literally blowing up and possibly maiming a group of innocent passersby.
The second spot, “The Gus Effect,” aims to convince young males that watching a game commented on by Gus Johnson is a totally awesome experience, bro. Not only to you get cage dancers, you get new addition to the Fox team Erin Andrews staring at you while you cheer your team on. She doesn’t look a bit sad that ABC/ESPN decided not to renew her contract, does she? Credits after the jump.
We have to say this is kind of cool and makes us think, for some reason of an old episode of Married…With Children which was centered on the theme of “If you build it, they will come.” But, we digress. Here’s a quick short from Digital Kitchen’s Seattle branch that talks about the shop’s knack for embracing creativity, and in this case, we have Matt Mulder. If you don’t know who DK Seattle’s ECD is, let us refresh your memory with a nifty interactive piano project called “Stanley.” If that didn’t grab you, take a gander at the two-minute clip above, which ties in DK’s ethos with Mulder’s ambitious idea of building his own stealth bomber…or, so we think. By the way, the clip was made for the upcoming Seattle Interactive Conference.
And so, BBDO New York’s search for a director of creative resources will continue as we’ve received confirmation that Sarah Park, who joined the agency just a few months ago, has decided to move on. Park (pictured, looking somewhat fierce/serious) took over the creative resources reins at BBDO NY for Anne Saulnier, who left in April after spending just a year at the agency. Anyhow, those in the know tell us that the BBDO New York camp is figuring out options to replace Park, including from within. Prior to joining said agency, Park spent nearly nine years in the creative talent/recruiting department at Wieden + Kennedy New York.
Photographer Dan Petershas recently offered us a pretty nice look at the redesign and expansion of SapientNitro’s Chicago office. So, being curious as always, we found out more including the fact that the structure the spaced is housed in, the Windy City’s Inland Steel Building (above), is part-owned by one Frank Gehry. Love or hate the revamp, you can give praise to or blame it on global architectural firm Gensler, which has designed both Facebook’s and Pixar’s quarters in the past. The theme for SN Chicago, meanwhile, is “The Science of Combination” and according to the local crew of “idea engineers,” the new space is “…designed to be flexible, dynamic and expressive—of the SapientNitro brand, and of the people who work there. It’s also designed to accommodate the growing Chicago office with its bevy of new clients and new hires.”
We’re trying to get those numbers on new hires as well as current client list, but seriously, what Chicago-based agency office is complete without a nice homage to #34 (below)? In case you didn’t catch the link above, check out the complete handiwork of Peters and his Canon EOS 5D Mark II here.
It’s the dawn of the 2012 NFL season, which means it’s time remember a bunch of reasons why the Chicago Bears totally suck. Let’s see, there’s their awful coach (Lovie Smith) who has absolutely no concept of when to throw a challenge flag, their wholly unlikable quarterback (Jay Cutler) who just married a wholly unlikable reality TV star (Kristin Cavallari) and sired what will inevitably become a wholly unlikable child (Blaine or something), their awful stadium (Soldier Field) which not only has the worst turf in football, but happens to have the smallest seating capacity despite being located in the NFL’s second-biggest TV marketing, that fact that they’re trying to make their only player that is actually very good at something (Devin Hester, returning kicks) into something that he isn’t good at (catching footballs), the city is still stuck living in 1985…
Yes, I could go on. As a Packers fan, the 2012 Bears make me quite happy. However, as a Chicagoan, there’s nothing worse than hearing everyone at my office constantly whine about how awful the Bears are. So, credit local shop Two by Four for attempting to instill some sense of pride in the Bears, which will be gone by week 1 when it becomes clear that Brian Urlacher‘s injury-filled career is finally ending. Set against the background of the city skyline, Bears stars like, uh, Patrick Trahan take on opposing players with primal ferocity.
Two by Four tells us to “Believe in Monsters,” which is pretty hilarious when you consider that the scariest thing about playing the Bears is playing on Soldier Field’s ankle-devouring turf. Even the home team hates playing on that.