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Archives: September 2012

We Hear: BBH NY’s Andersen In or Out?

If we can break into Seinfeld mode for a second, what’s the deal when you don’t get a flat-out “yea” or “nay,” whether on or off the record, from agencies instead of the “no comment on speculation” horseshit in regards to people moves? Bitter, honest, sometimes asinine comments that flood our thread aside, it’s just us here talking and this question has haunted us since the days that AgencySpy was dancing around obelisks. Anyhow, for the last several days, we’ve been hearing word from multiple sources that Greg Andersen‘s status as CEO of BBH New York is in question, as is that of several NY staffers at the agency.

Regarding either, we finally received word back, first from the PR firm that is apparently “in the dark” and next, from BBH’s comms HQ in London, which, wait for it, said that the agency cannot “comment on any speculation around certain staff at BBH in New York at the moment.” With most agencies we have a good rapport with, we get straightforward answers, you know, like “yes,” “no,” “don’t attribute to us or we’ll hunt you down”; with others, the ambiguity/mystery will subsist. C’est la vie. Anyhow, Andersen (pictured) has been with BBH NY for 6.5 years, moving up from managing director to CEO in early 2010. Prior to that, the exec has worked on the account/strategy side at the likes of Merkley + Partners and Lowe New York.

R/GA: The Best-Dressed Agency…Er, Well, At Least on One NYC Block

We have to say we’ve seen better-produced “Backstage” clips from R/GA (where’s the sequel to “Retro-Tech”?, but hell, on a day like this, why not pretend we’re on E! and judge its New York staffers’ fashi0n tastes. Here’s the latest Backstage entry from the R/GA NY camp, complete with French-accented VO courtesy of ACD David Trumpf. Sure, these cats may be the most fashion-forward folks on one specific block of Hell’s Kitchen, but looking at the bigger picture, fellow agencies like BBH New York might give them a run for their money.

Digitas Parts Ways with Media Exec

Digitas’ Stamford, CT branch is out one exec as of late as we’ve received confirmation that Melina Usher is no longer with the agency. Who’s that, you ask? Well, Usher, who Digitas parted ways with late last week according to those in the know, spent the last five years in the Stamford office as VP/director, media. Spies are telling us that Usher’s departure was less than amicable, but we’re still looking into that. A 15-year agency vet, Usher spent time on the comms and media side at the likes of Saatchi & Saatchi, Euro RSCG and Initiative prior to joining Digitas.

Wednesday Morning Stir

 

-The lads from Wondersauce, aka creative directors Eric Mayville and Seth Klassen along with managing director John Sampogna unveil a new app called Read Quick for iPad (demo video above). link

-Mother New York redesigned the brand identity and communications for French art deco furniture/lighting brand Maison Gerard. link

-Samsung isn’t ready to let go of the ghost, seeks new Apple trial on claims of jury misconduct. link

-MEC is taking yesterday’s email goodbye-gate “seriously” according to chief exec Steve Hatch. link

-U.S. ad talent/production support services company Talent Partners has opened operations in Europe with a London office that will be led by managing director Ken Holden.

Kawalec Out at GlobalHue

After spending the last two-and-a-half years at GlobalHue’s Detroit office, where he helped lead brand advertising on the Jeep account, Dolph Kawalec is no longer with the agency. We’re hearing that GlobalHue and Kawalec parted ways last Thursday. Prior to his departure, the now-former VP/CD worked on campaigns for the aforementioned Jeep brand that included last year’s Call of Duty: Modern Warfare 3 cross-promotion.

Kawalec is no stranger to automotive work, having served as ACD/art director at both Leo Burnett and Publicis for clients including General Motors and BMW. Earlier on his career, the creative spent a handful of years at BBDO Chicago, where he not only served as ACD/AD primarily on the Wrigley’s business, but co-founded a shop within said agency dubbed Hardware.

 

Tuesday Odds and Ends

-In case you missed it, former R/GA SF C/D Ted McCagg, who’s now freelancing in Portland, decided to stage a March Madness-style tournament to find the best word ever. The tourney has now ended. link

-With the help of The Martin Agency, Morgan Stanley celebrates the name change of its U.S. unit Morgan Stanley Smith Barney to Morgan Stanley Wealth Management and in the process, shows what its employees are made of via web and print. link; link

-AKQA CCO Rei Inamoto has been promoted to CCO/VP and will now oversee the New York office.

-Fidelity Investments appointed Draftfcb as AOR for its acquisition-based direct marketing business in the personal investment sector.

-Definition 6 discusses the importance of acquiring earned media/strategic content distro company Synaptic Digital. link

-Former 72andSunny director of earned media Kerry Fitzmaurice has officially joined Mother NY to run new business and comms.

-From what sources tell us, what you see above is Arnold’s first work for University of Phoenix since winning the school’s lead creative business back in May.

-The One Club is teaming up with Digital Kitchen to bring its One Show Creative unConference to Chicago on Nov. 2. link

-L.A.-based Zugara has been issued an augmented reality/retail patent for a “virtual dressing room.” link

-So, what does the ad industry think about Microsoft’s “Do Not Track” plans? link

Here’s Deutsch LA’s Submission for the 2012 ‘AdJam’

Deutsch LA, which is no stranger to quirky/goofy in-house videos, has sent in this entry for “AdJam 2012,” which takes place this Thursday, Sept. 27 at House on Blues on the Sunset Strip. While we’ll bear witness (for better or worse) to our own annual agency battle of the bands next week during Advertising Week here in NYC, this version from thinkLA will feature the likes of not only Deutsch LA, but Saatchi LA, RPA, The Garage/Team Mazda and O&M. Anyhow, here’s the “Hellvetica” music video from the Deutsch camp, in which a brainstorming session turns into an all-out agency jam that pays tribute to Kiss’s arguably most-popular tune (apparently, the agency already had a giant Kiss sign ready to go in the office, so yeah, that helped).

(h/t LA Egotist)

 

We Hear: In Wake of USPS Decision, C-E Cuts Staff? (Updated)

Well, this was bound to happen if totally legit, but since yesterday, we’ve received multiple notes from spies telling us that Campbell Ewald let go of several staffers this week (we’re hearing anywhere from 25-50) as a result of the U.S. Postal Service’s decision not to renew its contract with the Motor City stalwart once it expires at month’s end.

As is per usual with any sort of C-E feedback (or lack thereof) unless it’s positive, of course, we’re getting nowhere with the agency after putting in multiple emails and phone calls. Last we reported, Campbell Ewald’s relationship with the USPS hasn’t completely been extinguished, though, as the former has been invited to participate in the latter’s upcoming RFP’s. Since yesterday, spies have been telling us about Facebook posts regarding people “saying goodbye to some friends at C-E,” but we’ll keep digging on this to get some sort of clarification. If you have more on this, feel free to chime in in comments or hit us up at agencyspy [at] mediabistro [dot] com.

Update: Another source familiar with the matter has chimed in to say that the C-E cuts weren’t just made due to USPS, but in order hit certain dollar figures, so people that have never worked on USPS are being let go. From what we’ve been told  senior planners, account and digital folks, not to mention the head of the biz, have been affected. The alleged number has now been increased to 50-60.

Cavelletti Clues Us in On Latest Work from Brazil

In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone.  We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.

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Y&R Taps Consultancy Vet for Chief Growth Officer Gig

David Sable & Co. have welcomed former Roth Associates EVP/lead consultant Cathy Cohan aboard to assume the new title of global chief growth officer at Y&R, a role which calls for her to drive new biz growth across the global agency network . Cohan, who spent five years in all at Roth, now essentially fills the new business executive vacancy left by Chris Hayes, who left Y&R to join Brooklyn-based Huge back in July.

Regarding Cohan’s return to the agency side, Y&R global CEO Sable says in a statement, “She has great intellect and instincts, as well as an enormous capacity for understanding an advertiser’s marketing needs and the right mix of resources that will meet them. It is a huge competitive advantage for us that she has experience as a consultant and as a client leader, as she helps us hone our marketing skills.”

Cohan’s first trek through the agency world including four-year stint as CMO at BBDO Atlanta and a lengthy gig as director of business development at JWT.

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