TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: January 2013

Help Remedies Fires Back in Condom War with Sir Richard’s

This is perhaps the most obvious way to the wind down the day and yeah, it was only inevitable. Here’s how Help Remedies, the brand that puts out the “Help I’m Horny” condom line responded to Sir Richard’s Condom Company’s dis about the former’s “sex test” from a couple of days ago. If you didn’t click through, the Charlotte Martin in the image above refers to the spokesperson for Sir Richard’s, which is partly owned by Boulder-based TDA Advertising. Amongst other things, Martin wrote about Help’s effort, “I myself lack basic eye-hand coordination and have no sense of rhythm, which greatly impairs my skills in bed and racquet sports.”

Regarding the Sir Richard’s prophylactic-inspired affront, a spokesperson at New York-based Help responds, saying, “We’re grateful that they will be welcoming our sexual castoffs, though we were sad to hear about Charlotte’s sexual ineptitude.” Burn?

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!

G2 Makes Some Cuts, Hires New NY Group Director

We have good news and bad news to report on the G2 front, so let’s just get the bad out of the way to begin with. Sources familiar with the matter tell us that said agency is in the process of cutting 18-20 staffers today and tomorrow in its New York and Philadelphia offices, which accounts for less than five percent of G2′s workforce, but runs across departments. This latest round of cuts, like the one we reported last fall, is again primarily due to the loss of various pieces pf Campbell’s business.

On the flipside, G2 has welcomed Digitas alum Christopher Cooper as group director, digital planning and strategy. During his career, Cooper has also served as a planner at the likes of Saatchi & Saatchi Wellness, OgilvyOne and Tribal DDB.

James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot

Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting James Harden, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don’t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian’s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.

Read more

Samsung’s Super Bowl Teaser: Rogen, Rudd and Odenkirk Discuss Trademark Law

What’s the deal, Samsung? What’s #TheNextBigThing? Why did you make it seem like you hired Bob Odenkirk, and why are you allowing Seth Rogan and Paul Rudd to lead a creative brainstorming session for your Super Bowl spot?

This Super Bowl teaser seems to be setting up another snarky, winking, “let’s talk about nothing” spot to follow up Samsung and 72andSunny’s last piece of pretentious guffawing. Yet, judging by the star talent Samsung has pulled together for this spot, I’m really, really hoping three of my favorite comedic actors don’t disappoint during “El Plato Supreme.”

Honestly, if the final spot is just Odenkirk improvising and talking about whatever he feels like with Rogan and Rudd sprinkling in witty commentary throughout, it would be almost impossible to screw this up. Hell, I get the feeling Odenkirk could read just about any script and make it funny, because the Mr. Show alum and current Breaking Bad actor has some of the best delivery in the game. Just, please, Samsung. Don’t let Franco anywhere near the final cut of the Super Bowl spot.

‘Ideas Man’ Leaves Bar, Now Offers ‘Free Thinking for Sale’

Well, there’s only so much Guinness to go around. You might remember the name Floyd Hayes, the former creative director at U.K.-based guerrilla marketing firm Cunning, who we last recall was trying to promote his own creative consultancy by sitting in a bar and imbibing said brew brand while waiting for those who needed his services. Well, the man, who tells us regarding us his last stunt, “I went for a drink with the competition winner from that daft video – she was very sweet and good company,” that he’s now amplifying efforts by being accepted to host his own interactive workshop called, via udemy, “Free Thinking For Sale.”

To Hayes, and perhaps many others, guerrilla marketing is still a thing and as his workshop name implies, the “free thinking” he speaks of is for sale at a cool $49, though the creative is offering discount codes (ftfs50) for his workshop. If you’d rather not join him for a bevvy, here’s Floyd’s hard sell: “As the CD of Europe’s first Guerrilla agency, having launched MINI Cooper, devised 7 world records and help build a successful non-traditional agency in NYC, I have unique experience and insights into this area plus 15 years of creative training experience.” Alright, alright, dude, we get ya, but if this is your thing, send the man a shout.

Arnold Alum George Pace Heads to St. Louis-Based Shop

While folks were sending tips to the spy box alleging that Arnold exec George Pace, who joined the Havas-owned network from UM back in 2011, was “fired” from said agency as of last April, his LinkedIn profile tells us otherwise. Well, whatever the case, the former EVP/global brand director appears to have found a new a new gig at St. Louis-based shop, Ansira Engagement Marketing, which lists a client roster ranging from A-B InBev to Domino’s to Wendy’s, as an SVP.

No word yet on what his role exactly entails at Ansira, but the New York-based Pace, who handled Dell creative/strategy while at Arnold–but NOT Carnival and Volvo according to tipsters. During his career, Pace has also worked as a managing director at the likes of Arc Worldwide.

Thursday Morning Stir

-The latest Gunn Report has been released, and yes, BBDO is again in the mix, winning creative nods for the seventh consecutive year. link

-Project: Worldwide unit Partners + Napier appointed Greg Smith as director of shopper marketing at its Rochester headquarters.

-And now, some regional Super Bowl ad action from Indianapolis-based Young & Laramore for Farm Bureau Insurance of Indiana (above)

-Here is Allstate’s teaser if you have yet to see.

-Look at Yahoo rebounding, with the help of CEO Marissa Mayer of course. link

-Deloitte gives us a closer look at the British ad industry via its study dubbed “Advertising Pays: How Advertising Fuels The Economy.” link

Advertising Jobs: McGarryBowen, Mullen, Barefoot Proximity

This week, McGarryBowen is hiring a group creative director, while Mullen needs a digital producer. Barefoot Proximity is seeking a copywriter, and BOLD Worldwide is on the hunt for a freelance art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Tipsters Were Right, Vonage Taps JWT

We’ve been sitting on this since just after 3pm today but now we’ve received word that after well over three months of searching/reviewing, “woo hoo” brand Vonage (I can attest that Indian folks love it) has shifted ad duties to JWT NY. We received a tip at 3:08 that “[North American CEO David] Eastman & [North American CCO Jeff] Benjamin @ JWT NY just held a town hall mtg to announce winning the Vonage account” and according to the telecom brand’s CMO Barbara Goodstein, this is why: “Advertising is one of the most public-facing manifestations of Vonage’s business strategy, and we selected JWT and Horizon after a very competitive review, in which all of the agencies showed an impressive effort and high-quality work. We are excited to partner with both agencies as we continue to develop new ways to engage consumers through personally relevant, high-impact creative coupled with media that drives efficient response.”

JWT and Horizon Media take over for TBWA\Chiat\Day NY on the creative and media business, respectively. Work from both will commence on March 1. Vox Profero continues to handle Hispanic assignments for Vonage, and Harte-Hanks continues to handle direct mail. From what we’re hearing, the media spend has now increased to $160 million from past figures.

Lee Clow, Apple, ’1984′ Win Again (Sorta) in Our Next Super Bowl Q+A

Well, we wanted more, we got it, and our latest quickfire–and we mean quick–Super Bowl Q+A comes to us from Chris Graves, who’s spent 10 years at Team One, where he currently serves as chief creative officer, and ten years prior to that at TBWA\Chiat\Day. Answer away, sir, and we appreciate you not being overly biased considering your resume.

Is the ever-increasing Super Bowl ad cost really worth what’s now a $4 million spot? Is there an advantage or disadvantage to releasing ads to social media ahead of time?

Because of the huge investment, marketers are looking for ways to leverage their assets beyond the actual spot. This can extend the life of the commercial and generate a lot of early conversation and interest. Of course, on the flip side, if you release a bad ad ahead of time, you’ll only make it worse. An early release has actually become a great litmus test for an ad.

Read more

NEXT PAGE >>