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Archives: January 2013

In Today’s Super Bowl Quickfire Q+A, a Brand Union Exec Just Gives Us the Faves


No need for drivel because we’re sure you know the score if you’ve been checking out the site this week. As we lead up to Super Bowl XLVII, the agency feedback keeps pouring in. This time, Jamie Ambler, executive creative director at WPP-owned The Brand Union makes it quick and painless, giving us his list of favorite Big Game ads and why they’re on it.

Some of the Best Super Bowl Spots

I learned a long time ago that when you work in advertising, people expect you to watch and critique the Super Bowl commercials. This includes relatives and friends who want to know if you worked on any of them. “Hey, did you do that commercial with the lizard for Geico?” (I wish).  Or, “I love that beer commercial with the guy at the party–did you do that?”

As a creative in advertising, the worst thing you can say on the day after the big game is that you weren’t really paying much attention to the commercials. I confess that I actually have said that. No apologies, though. Some years, they’re generally terrible, with a few bright spots, and other years, they’re way more entertaining than the lopsided games.

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Inspired by Super Bowl (and Chance of Free Bagels), DGC Staffers Try to Prove Shop’s ‘Awesomeness’

Yep, you read that right and you can try to figure out the Super Bowl correlation after viewing video submissions from “Team Winning” and “Team Beatz” the two factions at New York-based PR agency, DiGennaro Communications, who are trying to prove how awesome their shop is (like you haven’t seen something like this before). Why? Free bagels, of course.

Though some of you may think otherwise, the DGC camp insists this effort is not a “professional advertisement” for their company, going somewhat on the defensive via YouTube yesterday saying that these are instead videos “made by employees for an internal competition and was a fun, scrappy way to show our team spirit.” We’ll reserve judgement on the matter, but dammit, this is what always goes down when bagels come into play.

Today in Ad-Related Tumblr, We Peer into the Life of a Junior Creative

Well, it seems that there’s no dearth of industry-related Tumblr efforts and this latest entry comes from “three young creatives sharing the joys & pains of advertising” via another GIF-heavy, somewhat amusing site. It’s hard to measure up to other Tumblrs like “Agency Wank,” but this unnamed trio–a copywriter, art director and a designer (already a setup for a joke, perhaps?)–have offered us a quick peek into hard-knock life facing junior creatives. Unfortunately, our redesign has resulted in issues with .gif files, but here are two of our choice submissions. Just take a load off for a sec and go here to see them and the rest in action.



Wednesday Morning Stir

-Along with hiring Marty Laiks as EVP, group account director on Sanofi, ArnoldNYC welcomed fellow G2 alum Carol Price as SVP, marketing director on said account. Price will report directly to Laiks in her new role.

-72andSunny has welcomed former Deutsch L.A. EVP, experiential Audrey Eden to serve as director if its budding experiential marketing practice.

-Despite losing out to DDB in taking on Qualcomm’s corporate image advertising business, we’ve been told that Ogilvy is still working on product advertising for the tech brand, and above, we have proof. The spot is part of a marketing push from O&M and Qualcomm to promote the latter’s Snapdragon processor.

-PromaxBDA has announced the finalists of its 2013 Europe Awards competition. link (.pdf)

-YouTube is reportedly ready to do battle with Netflix via a premium service of its own. link

-A company called Nerd Wallet is offering up a handy infographic/”playbook” for this year’s Super Bowl ads. link

Tuesday Odds and Ends

-Detroit native and former DeVito/Verdi senior creative Brad Emmett is heading back home to serve as executive creative director at Doner. Emmett’s arrival follows EVP/ECD Justin Smith‘s transition to the newly created role of chief innovation officer, head of the Digital Underground (if only that was what you were thinking).

-Former OMD director of digital strategy Mitch Brandow has joined Starcom USA as SVP/digital director, overseeing the agency’s ESPN and US Cellular businesses.

-Five months after winning Perio Inc.’s Barbasol and Pure Silk accounts, Austin’s own GSD&M has launched the first ads for the former brand (above). Here’s  a second spot.

-Former JWT Atlanta CEO Rob Quish has taken on the role of president of global strategy at healthcare agency network, inVentive Healthcare Communications. The move is part of a “realignment” at iHC, which is now operating under a model called “Done as One.” link

-New York-based shop the watsons have launched a new website and micro-site to celebrate the Grand Central Terminal centennial, which kicks off this Friday, Feb. 1. link; link

-Mozilla’s global “Firefox Flicks” competition has returned, with judges this time around including Edward Norton and Ben Silverman (above). link

-Brand Affinity Technologies has appointed former Teleflora/Overstock exec Jennifer R. Black to the role of VP, marketing and commerce.

-Adbrite has shuttered its exchange, is reportedly close to selling off its other assets. link

Bennett to Step Down from CCO Post at DDB West

We’ve received confirmation from an agency source that Lisa Bennett, who has spent the last 10 years at DDB and has most recently served as chief creative offier of what is now DDB West (the SF and LA offices, essentially), will be leaving her post by the end of Q1 of this year. From what we’ve been told, Bennett “…will continue to serve as chairman of the DDB North American Creative Council. In addition, she will work as EVP, North America, reporting directly to Mark O’Brien, president of DDB North America, where she will assist with new business and creative across North America and globally, as needed.”

Our DDB source adds that the Omnicom-owned agency network is planning to find a new CCO for DDB West, which has worked with clients including ConAgra, Johnson & Johnson, Wells Fargo as well as several Clorox brands. As for Bennett, the exec joined DDB’s San Francisco office as managing partner/CCO in 2003 from Leo Burnett, where she spent 15 years of her career.

Is This Really the ‘Most Self-Righteous, Smug’ Ad Job Post Ever? (Updated)

Well, one tipster seems to think so, and yeah, for an experiential marketing agency we honestly haven’t heard too much about, Legacy Marketing Partners does seem to think rather highly of itself. Here’s some of the copy from a LinkedIn job listing that the Chicago-based company, which has “an active presence in 76 markets” and is looking for a “copywriter/conceptor” posted yesterday.

“Our current copywriter/conceptor is leaving. Something about moving to Europe to ‘find himself.’ Whatever that means. What it means for us is we’re short a copywriter. And we’re down someone who can concept. Because our old copywriter could do that, too.”

And the coup de grace:

“We aren’t looking to hire for specific title or level, we’re looking a specific person.  However, you should probably have the following skills and experience:

-The title of Jr. Copywriter and Copywriter should be somewhere on your resume.
- Your resume should span 5+ years of relevant experience. Writing self-deprecating blogs does not count as experience
-Experience working in a fast-paced, deadline driven environment. We mean this. So don’t be all “where is this coming from” after we hire you. We warned you
-The ability to communicate like an adult, but still imagine like a child when necessary
-You’re motivated. We don’t want to have to come by and kick your chair to wake you up
-Previous experience working in experiential marketing or promotions and with alcohol beverages is a plus. Living at, or above, a bar does not count, although it should”

Perhaps our tipster who sent this link didn’t make the grade and is bitter about it…or, Legacy is indeed being a tad “smug” (actually, they sound somewhat bitter, too). Either way, we really do wish the best of luck to whomever actually winds up landing this gig. The question remains, though, is this the worst listing in this context that you’ve seen?

Update: Apparently, it’s been taken down from LinkedIn, but we’ve been told the tipster who sent this to us was not rejected and, yes, the ad still lives on Craigslist.


Marty Laiks Lands at Arnold

It’s been quite a while since we’ve heard word regarding Marty Laiks, who last we remember joined up with dDFCB, the digital division of  Draftfcb Healthcare back in late 2010 to head up its digital/CRM efforts. Well, as of this past Monday, Laiks joined the ranks at Arnold Worldwide,  specifically ArnoldNYC, landing in familiar territory in the process to serve as EVP/group account director on the agency’s Sanofi business, helping lead integrated work for the pharma giant.

Prior to his two year-plus stint as managing director, digital at DFCB NY, you may recall that Laiks spent six years at Grey/G2 USA, helping build the latter’s Health & Wellness unit before moving up to executive director, strategic planning before he and the agency parted ways back in 2010. During his career, Laiks has also spent some time on the digital strategy side at the likes of T3 and Digitas/Modem Media. We’ve been told Laiks’ role at Arnold is not a new one, though we’re trying to find out who he’s replacing (Update: Laiks is replacing four-year Arnold vet, Ray Hilton).


Foundation Content Indeed Expands Culver City HQ, Consolidates Chicago Ops

Well, we first received a tip about this from a source close to the matter yesterday and now there’s official word that indie film/ad production collective Foundation Content has consolidated business in its Chicago office in order to expand operations in its Culver City, CA office. From what we’ve been told by those in the know, the “bulk” of staff at Foundation’s Windy City branch has been let go while  “a few staffers” will remain on board there until mid-Feb to complete current
Chicago-based client business. Foundation as a whole currently works with the likes of Walmart, MySpace and Sony Electronics.

In a statement, Foundation co-founder/CCO Samantha Hart says, ““As our business model continues to evolve, so must we. We are learning to adapt to where our energies are best spent, and we’ve determined that our Culver City headquarters requires most of our creative resources. We have decided to focus our attention, during 2013, to our West Coast front.  A small team will remain in place in Chicago during this time of expansion and transition.”

While the focus is now on expansion in the West Coast, where Hart and fellow co-founder James Levon Lipetzky relocated to back in 2011, we’ve been told that a few staffers from Chicago are “likely to relocate” to Foundation Content’s Culver City office, one that has expanded its editorial offering to include graphics, color, and finishing . Prior to the Foundation move, the prodco’s Chicago office housed 16 staffers.

Condom Wars Can Limit Casualties (Updated)

Safe sex is getting dirty…sort of. Rival brands Sir Richard’s Condom Company and Help Remedies are squaring off in a good ole’ fashioned condom clash, a battle of contraception that will inevitably lead to mass population control and smarter decisions.

To get “Help I’m Horny” condoms, a customer has to fill out a very brief, cheeky online application. Recently, Sir Richard’s launched an uncombative attack on the “rigorous” application process with a press release, stating: “Sir Richard’s is committed to sexual democracy and we believe nobody should have to qualify to practice safe sex.” We’ve seen this type of droll behavior from Richard’s in the past.

No word yet on the impending retaliation, but be sure to watch out for those who speak softly and carry a big stick. Guerrilla warfare can get messy, especially when latex is involved. You can read full Sir Richard’s reply after the jump. Update: Sir Richard’s and its part-owner TDA are amplifying their efforts with some Facebook header/e-cards. Check them out as well if you please after jump.

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