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Archives: February 2013

The Egotist Returns Once Again, This Time from London

Damn, has it really been close to a year since we received our last Egotist beat report? No worries, time flies, and for the first time, the Egotist network chimes in from London with an extensive look (with videos galore!) at the goings-on across the pond. Without further ado, here you go.

London is busy. Clients are spending. There are no mass redundancies.  Yet there is an air of caution hanging over the capital. With talk of a triple dip recession, the UK’s economy downgraded from its triple-A status and slow to no growth, clients want to be sure they’ll get a return on their marketing investment. In recent months, we’ve seen several big name brands go to the wall – retail especially. Blockbuster, Comet, HMV, Jessops – all staples of Britain’s high streets, now going or gone.

Long-terms plans go out the window and survival is the name of the game. And that makes for safe work. The most adventurous campaigns are the ones established before this cloud drifted over us.

So that’s the background. Who’s doing what?

After a big setback losing Nokia, Wieden & Kennedy bounced back when Tesco – the UK’s largest supermarket – awarded them their business last year.

W&K’s Christmas campaign for Tesco (above)

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Tuesday Morning Stir (Updated)

- Nearly three years after replacing Randy Browning as CEO of Publicis West Seattle, Mark Cadman is heading to the East Coast to serve as EVP, managing director on the AT&T biz at BBDO, which he is expected to join in early March. In his new role, Cadman will be tasked with managing the account across BBDO offices in Atlanta, New York and San Francisco.

-R/GA is behind the development/design of a new, “responsive” website for L’Oreal Paris. link

-Just weeks after taking over for Stephen Goldblatt as ECD at EVB, Steve Babcock is bolstering the agency’s new Boulder office by welcoming in fellow CP+B alums, David Gonsalves and Rich Ford (whom you might recognize from projects like this), as creative directors.

-Former Leo Burnett Chicago account director Nick Prihoda is taking on a similar role at Indianapolis-based Young & Laramore, where he is now in charge of handling the Brizo Faucets account, in addition to Goodwill Retail Stores and Founders Brewery.

-If you care what the staffers at NYC-based, Publicis Groupe-owned digital agency Rokkan’s favorite curse words are, here you go (above). It’s the first installment in the agency’s new “Ask the ROKKANites Anything” series. By the way, is the guy at the beginning uttering the other F-word? Yeesh. (Update: Bryan Le, said guy in video has already commented below, but the Rokkan camp tells us, “The piece was a fun thing that everyone got a kick out of. It’s been up on YouTube, Vimeo, and Facebook since last week and folks have shared that same lighthearted and playful sentiment that we had in making it.” They add, “..We would never allow someone to use such an offensive word in a piece like that, or anywhere else our office environment for that matter.”

-In today’s gospel from Sir Martin Sorrell, Twitter is “a PR medium,” not an advertising one. link

Doner Makes Some More Cuts

Just less than three weeks after reporting about staff being let go at both Doner’s Detroit HQ and Cleveland office, we’ve received confirmation that the MDC-owned agency has once again made some cuts. Here’s a statement from an agency spokesperson:

“We have expanded Doner’s operations to include Detroit, Cleveland, Los Angeles, London, and now, Atlanta.  As part of this expansion, we have structured our Atlanta operations to be better aligned and integrated with the Doner network.  This includes a small staff reduction amounting to about one percent of our employees.”

Once again, more specifics haven’t been revealed by the Doner camp, but tipsters say that 10 in Atlanta office were let go at the end of last week, cutting staff count from approximately 50 to 40. From what we believe, the “one percent” reflects the network as a whole. We’ll keep you posted if we hear more.

Monday Odds and Ends

-After spending the last four years as an executive producer at Ridley Scott‘s production company, RSA, where he worked on several projects for the likes of Bud, AT&T and Hyundai, Tom Dunlap has now joined up with 72andSunny as its first-ever chief production officer. Prior to RSA, Dunlap worked on the agency side in senior production roles at Deutsch L.A. and W+K Amsterdam among other agencies.

-Former Ogilvy senior partner/group creative director Jason Marks has joined Project: Worldwide division Partners + Napier as ECD.

-We tried to get out, but GS&P pulled us back in thanks to its anti-”Harlem Shake” of sorts (above). We snickered. For a real-deal Holyfield, non-agency version meanwhile, try this one out.

-Speaking of, Jeff Goodby was appointed to the board of directors of the National Audubon Society. After all, the GS&P co-namesake did win a Clio last year for his “Birding the Net” effort.

-WPP-owned strategy/design consultancy The Brand Union promoted ECD Wally Krantz to worldwide creative director, corporate branding.

-If you’re dying to know exactly what your mobile personality is, McCann is here with its online “Personality Profiler” tool. link

-Big Spaceship has teamed up with Chobani and Boathouse to launch the digital component of the “Go Real Chobani” campaign with #tastereal. link

-MediaVest has appointed Todd Myers to the post of SVP of human experience strategy. Myers will be based in the agency’s New York office.

-Stardust alum Paul Abatemarco, who most recently headed up MPC’s U.S. division, has joined Foundation Content as executive producer, effective immediately.

-The IAB has added a dozen new industry folks to its Agency Advisory Board including Victors & Spoils CEO John Winsor and Leo Burnett CCO, Susan Credle. link

Domino’s Dares You Once Again to Not Eat Pizza

Sometimes, trying new things can be liberating, and sometimes, trying new things can confirm that pizza shops should stick to pizza. The answer depends on the person, but the point is that keeping an open mind usually leads to better decision-making in the future. How do you know what you don’t like if you’ve never tried it before? And I suppose this logic should make sense at the heart of the ongoing “Domino’s Dares” campaign courtesy of CP+B. But it doesn’t. Because trying new things and being dared to try new things are totally different beasts.

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Deutsch L.A. Quickly Finds Richmond’s Replacement

Well, that didn’t take long (though we’re assuming it probably did, technically speaking). Less than a week after we reported that Deutsch L.A. parted ways with director of digital production, Derek Richmond, the agency has quickly found his replacement in Pam Scheideler, who has spent the last 18 months as head of production and operations at Google Creative Lab.

Prior to joining up with GCL, Scheideler, as some of you may recall, served in a similar role for approximately the same amount of time as a director of digital production at JWT New York (she was eventually replaced by Suzanne Molinaro, who subsequently split for Deutsch NY after spending less than a year in the role). During her career, Scheideler also spent three years at CP+B, where she last served as VP/executive integrated producer, working with clients including Coke Zero, Microsoft, Burger King and was part of the team that picked up Titanium Lion in 2010 for the Best Buy “Twelpforce” effort.

Marcus Thomas Takes Over on Handful of Sherwin-Williams Digital Biz

We believe Sherwin-Williams has bigger fish to fry at the moment, but on the bright side, the paint/sundries brand has found a new digital agency of record in Marcus Thomas to handle said duties for its Dutch Boy, Pratt & Lambert, Krylon and Purdy lines. The Cleveland-based agency, which also works with clients such as Nestlé and the Ohio Lottery, beat out four other undisclosed agencies in the Sherwin-Williams digital review (budget’s undisclosed as well), which was managed by the latter’s director of brand marketing, Patricia Macko.

For its aforementioned product lines, Sherwin-Williams previously worked with fellow OH agency Zig.marketing (not to be confused with what was formerly Toronto-based Zig) on digital duties. Meanwhile, Cheil-owned, Durham, NC-based McKinney remains creative AOR for the brand.

Burt’s Bees Billboard Finds New Life as Rain Catchment System

Call it the inspirational true story of a billboard that won’t quit. Directed by Ben Affleck, produced by Grant Heslov, starring Gary Busey as the billboard. Ok, maybe next year…

But last year, Burt’s Bees and Raleigh, NC-based Baldwin& followed up their “Music from Nature” Earth Day effort by creating an  11′ x 6′ billboard made entirely of tear-off product coupons to promote the brand’s Intense Hydration line of moisturizers. Once the coupons were removed in October, the billboard revealed the Burt’s Bees ad. Five months later, the billboard is still kicking. The original 11′ x 6′ vinyl sheeting was given to the Durham School of the Arts, which recycled it into a rain catchment system that could allow farmers to reuse 6300 gallons of rainwater per year.

Plenty of advertising is about mental and physical waste (see couchgating), but this is a cool example of how ads can be reused and integrated into a positive campaign. In the spirit of smooth skin and better farming practices, it’s worth a watch. Credits after the jump.

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With McAllister Out, Who’s In at Organic?

That’s the question we’ve asked to those in the know this morning, but have yet to hear back about. In the meantime, as spies have mentioned, Amy McAllister has left her post as SVP/general manager of Organic’s New York for a gig as executive director, digital marketing group at the former bailout beneficiary that is JP Morgan Chase. Anyhow, McAllister spent three years in all at Organic, succeeding Minna Rhee back in 2010 after spending two years at O&M and ten years before that at Digitas, where she last served as SVP/marketing.

As noted above, we put in inquiries about immediate plans to replace McAllister, who’s not the only senior-level exec to leave Organic as of late. Recently, Drew Meyers split from Organic’s SF office, where he served as client services/engagement management lead, to assume the role of president at gyro SF and lead the agency alongside ECD, Steffan Postaer. Of course, Meyers, who’s also served on the digital account and/or management side at MRM/McCann and Publicis West during his career, spent just 10 months at Organic. Anyhow, we’ll fill you in if and when replacements for both aforementioned execs are found.

Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot

Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only Tim Burton. The writer/director takes center stage amongst the sea of geeky, Galaxy-addled developers and comes up with his own standard oddball concepts for where to take “Unicorn” next in this clip called, aptly enough, “Meeting with Tim Burton.”

The 90-second clip was just one of several Samsung ad placements during last nights Oscars broadcast (guess they saved up their Super Bowl budget for this) that told the tale of the evolution of the honestly (and perhaps deliberately) terrible-sounding faux-game. Still, the most recent installments like the one below where the creatives meet the account folks add a decent amount of smirk and snark to balance the scales. Credits after the jump.

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