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Archives: August 2013

Thursday Morning Stir

-Daniel Vassallo has joined Starcom USA as vice president/digital director.

-We inquired about this early yesterday and were told we’d hear something this morning, but whatever, shit happens. McGarryBowen NY CEO Bill Borrelle is leaving, here’s your story.

-WPP is on a mission to accelerate strategic focus on “fast growth markets” among other things. Take that, Publicis/Omnicom. link

-If you’re in the mood for familiar fast-food, today might not be the day. link

-BBR Saatchi & Saatchi is emphasizing what we’ve been try to do this week, which would be disconnect from mobile devices for a bit (above) in a new spot for Orange. We’re having grad night flashbacks as we speak.

-Chicago/Santa Monica-based post/production house Optimus has signed ex-Red Car EP Jon Desir as its new VFX/design executive producer

MEplusYOU, CMO Wolfman Part Ways

We’ve received confirmation that Ian Wolfman, CMO/co-founder/partner of MEplusYOU, the agency formerly known as imc2, as well as its Health & Wellness unit, is leaving the agency. A spokesperson for MEPlusYou confirms that Wolfman “has left his role after 15 years with the agency. He remains a friend of the agency and a supporter of the work the agency is doing.” We were told the announce was made to staff a couple of days ago. No word yet, though, on immediate plans to replace or where Wolfman is heading to next, but along with his lengthy stint at imc2/MEplusYOU, the exec served as an advisory board member for companies like HootSuite.

The Peruvian Cancer Foundation, Mayo Draftcb Peru Search for Hearts in Unexpected Places

From Mayo Draftcb Peru, the agency behind the amazing water generating billboard for UTEC, comes a truly awe-inspiring campaign for the Peruvian Cancer Foundation.

The Peruvian Cancer Foundation was truly in need of help, having failed to reach its fundraising goal for the past three years. This year, they launched their campaign among the prisoners of Castro Castro Penitenciary, the most dangerous prison in Peru. They gathered the representatives of each pavilion in the prison, showed them video of children struggling with cancer, and asked them to raise as much funds among the other prisoners as they could. The results exceeded expectations, and news of the prisoner’s compassion spread throughout Peru, helping the Peruvian Cancer Foundation break previous fundraising records. Perhaps most inspiring is the positive effect the campaign had on the inmates of the prison. But words can’t really do it justice, check out the video for yourself. There really aren’t enough stories like this one out there.  Read more

Puskar Leaving BBDO NY

We’ve received word that Jeff Puskar, who’s spent the last two years at BBDO New York and the last nine months as its VP/user experience design, is parting ways with the agency. No word yet on his last day at BBDO NY, but we’re hearing on the Spy line that Puskar is heading west and joining up with Deutsch LA. Prior to BBDO, where he’s worked with clients including AT&T and FedEx, Puskar spent several years as a UX design lead and/or director at Schematic.

Pepsi Brings NFL Obsessions to a New High/Low with ‘Are You Fan Enough?’

For the entire 2013 NFL season, Pepsi will be asking football fans to ramp up their fandom. For some people, those people who treat Sunday as religious but not because of church, there is no questioning whether they are fan enough. Those obsessed fans may want to turn down the fandom a few notches, like Barry Lemke, a kooky New York Giants supporter who tries to prove his dedication to Big Blue wide receiver Victor Cruz. Lemke can’t find his Giants jersey, but he does have a separate bed from his wife covered in Victor Cruz sheets, among other paraphernalia.

On the opposite end of the spectrum, we have Dirk and Jill Mulroy, Bengals fans who will do whatever it takes to impress Cincinnati quarterback Andy Dalton. I don’t want to ruin the gags, let’s just say Andy Dalton Fragrance and leave it at that for after the jump. Both spots feature heavy product placement even though the plots don’t have anything to do with Pepsi. The writing and acting makes for a really potent combination. A lot of commercials try too hard to be funny – these two try and succeed.

Read more

Taco Bell Makes Canadians Eat Their Words

When the Doritos Locos Taco came to America, envious fans north of the border had to content themselves with the knowledge that while Americans had a taco with a Doritos shell, they still had universal healthcare and a lack of violent crime. Still, many Canadian Taco Bell fans grew bitter and disheartened as they waited, now for nearly two years, for Doritos Locos to make the trip north. Many lost hope. Some tweeted or posted on Facebook angrily. (Yes, apparently people  in Canada do occasionally get angry over something other than hockey.)

So Taco Bell and agency Grip Limited chose to target those Canadians who tweeted or posted angrily to be the first to try the Doritos Locos Tacos in Canada. But they took things a step further, actually etching the angry tweets and posts (in at least one case containing an expletive) into the coveted taco shell with a laser. The disgruntled fans were then invited to a “special fan event,” presented with the tacos and asked to “eat their words.” Those who thought that Taco Bell would never roll out Doritos Locos north of the border were more than happy to be proven wrong. One fan even said, “This is one of the greatest moments of my life,” which is kind of depressing, really.

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Wednesday Morning Stir

-JWT has released its global 2013 “Anxiety Index” report. link

-Digiday looks into how agencies can make performance-based pay work. link

-7-Eleven is diving into the VC business. link

-Facebook’s class-action “Sponsored Stories” ad settlement has won approval. link

-McCann Melbourne won big for “Dumb Ways to Die” (surprise) at the sixth annual Ad Stars fest. link

 

Gatorade, ESPN, NFL Pimp Out RGIII for Puff Piece

If the NFL is a dictatorship (in addition to being a comparative kleptocracy), then “RGIII: The Will to Win” looks like the league’s latest piece of propaganda. This movie is the sort of self-serving piece of content that is more of a long commercial with some candid footage than an actual documentary. And my feelings on this have almost nothing to do with Robert Griffin III, his knee rehabilitation, my love of the New York Giants, or TBWA\Chiat\Day LA, the agency that worked on five respectable spots advertising the ESPN “doc.”

The above ad offers a quick and quintessentially underdog take on a comeback story that isn’t really a comeback story, since as RGIII puts it: “how can you come back if you were never gone?” The line is so perfect, it’s almost like someone wrote it for him…There’s nothing wrong with promoting whatever this piece of content is, but there is something wrong with Gatorade, ESPN, and the NFL all taking part in something that would be more interesting without their intrusions. RGIII news has gone from creation myth to creation scripture, written by Roger Goodell and network executives. It’s too disingenuous for its own good, but most of us will end up watching it anyway.

Campbell Mithun, GSD&M Launch #LoveThatChicken Social Media Promo for Popeyes — Prepare for Bad Singing

Campbell Mithun, digital AOR for Popeyes, has just launched the online portion of the #LoveThatChicken campaign to promote the chain’s “Love that Chicken Month” promotion that includes a 2-piece chicken and biscuit for $2.99 offer. The #LoveThatChicken campaign (GSD&M is traditional AOR and handled the intro video above) invites users to upload video of themselves singing the “Love that chicken from Popeyes” jingle with the tag #LoveThatChicken and post the URL to the Popeyes site for a chance to win $1,000. Visitors to the site can pick and choose uploaded videos to play at the same time, ostensibly to create a chorus of “perfect harmony” — although we’re not sure the Popeyes fans live up to that description.

Winners will be chosen from each social video channel — Vine, Instagram and YouTube. In addition to the $1,000 first prize, second place will receive a Bluetooth speaker or a Popeyes T-shirt and third place will receive a $25 gift card. It’s a clever social media campaign, even if it’s not so easy on the ears.

Read more

Digitas Loses a Couple of Execs

Yes, we have a couple DigitasLBI execs that have left the branch. According to spokeperson for the agency, Rich Tobin, SVP of operations for North America, and Paul Gorrell, chief talent officer for North America have resigned from the agency in the last week. No word on Tobin’s exact dates, but we’ve been told that Gorrell’s last dayis September 30. Regarding Tobin, Digitas says, he’s leaving to “join Waltham, MA called Lionbridge. Over the last 13 years he’s been an exemplary employee, and we wish him nothing but the best in this next phase of his career.”

Meanwhile, we’ve been told that Gorrell is leaving to focus on his talent management and career development consultancy. No word yet on the title, but we’ve been told by Digitas that “we wish him the very best in the continuation of his impressive career.”

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