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Archives: October 2013

Saatchi Health, Wellness to Operate Under One Name, Add Heartbeat Ideas to the Fold

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Well, here’s the “interesting news” that we briefly alluded to last week in our post regarding Ned Russell‘s move up the Publicis Healthcare ladder. First off, 15-year-old, bi-coastal, healthcare-focused digital agency Heartbeat Ideas, which boasts 90 staffers and works with notable pharma clients including Novartis, Pfizer and Sanofi, has aligned with the Saatchi & Saatchi healthcare roster. Now, New York-based Saatchi & Saatchi Health and Saatchi & Saatchi Wellness will operate as one entity under the latter name while Heartbeat will now carry the somewhat long-winded name  of “Heartbeat Ideas, a member of Saatchi & Saatchi Wellness” and “Heartbeat West, a member of Saatchi & Saatchi Wellness.” The combined agencies will still be housed under the Publicis Healthcare Communications Group umbrella.

As far as leadership goes, Heartbeat founder/CEO Bill Drummy will remain at the helm at Heartbeat while joining the leadership team at Saatchi & Saatchi Wellness that also co-managing directors Kathy Delaney (who also retains her role as global CCO at PHCG) and JD Cassidy. In a statement, Drummy says, “For fifteen years, we’ve been on a mission to bring a more effective, digitally-forward approach to healthcare marketing.  By becoming a member of Publicis Groupe and Saatchi & Saatchi Wellness, we now have the opportunity to be a critical ingredient in an entirely new agency formulation for healthcare clients, one that is thoughtfully designed to turn the new realities of the rapidly changing healthcare marketplace to our clients’ advantage.”

On another note, while folks on the Spy line have mentioned  staffing adjustments at S&S Health/Wellness a few times over the past week, we’ve been told otherwise by the PHCG camp. We’ll keep you posted if we hear of any more developments. Update: Sources in the know tell us that there are “some people” who have left the organization, but not because of downsizing and Saatchi Saatchi Wellness is currently hiring.

Wednesday Odds and Ends

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-Bi-coastal prodco Imaginary Forces has added former JWT/@radical.media producer Sarah Roebuck as live action EP.

-San Francisco agency Muh-Tay-Zik Hof-fer has brought on Tony Zimney, who’s worked in a variety of freelance creative roles at agencies in both SF and NY, as an ACD.

-Here are the 37 winners who have claimed ADC Young Guns 11 accolades. link

-Facebook has reported its Q3 results, which include a big leap in earnings and mobile ad revenue. link; link

-The folks at R/GA have teamed up with L’Oreal Paris and the MTA to launch the Intelligent Color Experience, a vending experience that launches Nov. 4 in NYC’s Bryant Park subway station (image above). link

-Philly shop Finch Brands has rebranded what one tipster says is “the worst team in the NBA.” We’ll stay out of this fight until the season progresses. link

-WPP/GroupM agency Maxus has hired Kerry Mitchell in the newly created position of growth driver for its Canadian operations.

 

Advertising Jobs: The Company of Others, Grow, Runyon Saltzman & Einhorn

This week, The Company of Others is hiring a director of broadcast buying, and Grow is seeking a creative director. Meanwhile, Runyon Saltzman & Einhorn needs a copywriter, and Blue State Digital is on the hunt for a senior media strategist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Mellors Leaves, Myhren Ascends to Worldwide CCO at Grey

torthumb1Grey Group CEO/chairman Jim Heekin just announced a big leadership change at the agency this afternoon. Of course, we do have the memo, but the gist of it is that Tim Mellors, who’s history with Grey dates back to 1998 and who’s served worldwide creative director at the agency since 2007, is parting ways while Grey NY president/CCO Tor Myhren will assume the role of worldwide CCO of the agency network along with maintaining his management post in the Big Apple.

Anyways, Heekin’s memo, which includes memories of Mellors during his lengthy stay at Grey, is below. Read on:

“I wanted to share the news with you that Tim Mellors, Vice Chairman and Worldwide Creative Director of Grey Group, and the founder of our Grey Global Creative Council, has decided to leave while he’s on top since the word “retirement” is not in his vocabulary.

In 2007, I charged Tim with the critical mission of raising Grey’s creative quality and profile around the world.  What he has accomplished is the stuff of legend, surpassing everyone’s wildest expectations, and mostly, our own.  Under his creative leadership, together we have built Grey into a vital, stimulating, confident, winning agency which is respected and increasingly feared by others.

Tim has been a unique, and inspirational, evangelist for Famously Effective work.  He has identified and recruited world-class talent and mentored rising stars from Beijing to Rio.  Ever the free spirit, he’s done it with passion, joy and humor.

Tim came into the Grey orbit in 1998 when we bought his successful agency, Mellors Reay, in London.  After a sabbatical in 2003, we coaxed him back a year later as President and Chief Creative Officer of Grey North America, based in New York, before assuming his global responsibilities.
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Earlier in his career, he set London on fire at Saatchi & Saatchi, creating breakthrough work for British Airways, launching the Independent newspaper and catapulting Margaret Thatcher and the Conservatives into power.  Along the way, he worked at Publicis, GGT, FCB London, DDB and Lintas, amassing 15 Lions, 5 D&AD Pencils, the Grand Prix at the European Advertising Festival and serving on every major worldwide award jury.

While rising to the pinnacle of our business, Tim has managed to be a magazine journalist, a commercial film director, a BBC TV host, a trained psychotherapist, renowned photographer, painter and poet and it’s only Wednesday.

One thing is sure, we will never see his like again.  Please join me in thanking Tim for his vast contributions to Grey and wishing him much happiness as he conquers new worlds.

Importantly, I am very pleased to announce that Tor Myhren will assume the role of Worldwide Chief Creative Officer of Grey, leading the Grey Global Creative Council, in addition to his management role at Grey New York.

Tor has played a pivotal role in the ongoing success story of our flagship, Grey New York.  We have transformed our talent ranks, creative product, digital prowess and new business fortunes, achieving our sixth record year of financial and creative performance in 2013. In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint.

A natural leader and team builder with an intuitive feel for work that captures pop culture imagination on a global scale, I’m confident he will build on the momentum we have achieved and help make us the undisputed leader in our industry.

Please give him your congratulations and full support as we take the next big leap.
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Regards,

GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO”

Duncan/Channon Mines Dorky Humor for DriveTime

San Francisco agency Duncan/Channon have a new campaign for DriveTime that attempts to mine buddy comedies and old cop shows to make funny spots about buying a car with poor credit.

The two new spots, directed by Adam Brodie & Dave Derewlany, feature a team of two adorably dorky women (I’m intentionally avoiding the term “adorkable” here) driving around a homemade rescue vehicle. When the two see credit-crunched car shoppers they come to the rescue, bringing them to DriveTime where they can expect low-priced leases and loans despite poor credit. In one of the spots, the couple rescue a woman denied a car loan at a dealer; in the other it’s a man crammed into a packed bus who thinks he “can’t afford a car.” With DriveTime’s low-priced leases, he “can’t afford not to get a car” the two say at the same time.

Its brand of cutesy humor isn’t anything new, but it is kind of a fresh approach for selling this type of brand, usually populated by more downbeat messages about how you no longer have to let bad credit stand in your way. As such, the spots are welcome, even if one of them (“Keepin’ It Real”) falls flat on its face. “Next Stop Freedom” (featured above) is a little more successful thanks to an unexpected bit thrown in at the end. There’s potential for the approach to go places, and at the very least it moves away from the tired “Do you have bad credit?” opening spots we’ve all seen a million times. I’m interested to see where Duncan/Channon take this in the future. Credits and “Keepin’ It Real” after the jump.  Read more

Preston Kelly Nabs InSinkErator Biz

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To be honest, the name InSinkErator didn’t really bring a bell. Still, we followed up on tips and sources familiar with the matter do confirm that the 85-year-old, Racine, WI-based brand, which manufactures food waste disposers and instant hot water dispensers for home and commercial use, has chosen Preston Kelly as its new AOR.

The Minneapolis-based agency won the account following a review that was conducted by the client (no consultant involved) and has taken over for Cramer-Krasselt, which handled InSinkErator duties for a decade but did not participate in the pitch. From what our sources tell us, Preston Kelly will be involved in a fully integrated capacity for InSinkErator, handling strategy, creative, digital, search, media (traditional and digital) and public relations. No word yet on media spend, but we’ve been told the PK/ISE relationship was actually formed at the beginning of this month. Along with InSinkErator, Preston Kelly, which houses approximately 45 staffers in its Twin Cities hub, also works on accounts including Roundy’s Supermarkets, HealthPartners, OfficeMax and Mall of America.

#StealBanksyNY Site Promotes Theft, Artistic Freedom, Awkward Hashtags

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Stealbanksyny.com does not exactly have a ring to it, but the new site created by two NYC digital ad folks – Derek Evan Harms & Damjan Pita of Razorfish and AKQA, respectively by day – is an interesting bit of content to check out as Banksy’s unofficial October art tour comes to an end. Users can find a map of New York that shows where FREE Banksy art is all over the city. Each FREE bubble links to an image of the art. People have already stolen some of the work, whether it be traffic cones, car doors, or wall art. On the site, in big block letters reads the rallying cry, “Better Ours Than Theirs.” Underneath that in a bright orange rectangle is, “Get it before the MOMA gets it!” And then, of course, is the famous Picasso quotation that has been mimicked by everyone from Quentin Tarantino to Steve Jobs: “Good artists copy, great artists steal.” At least there’s no ambivalence.

Banksy has encouraged people to shake things up instead of simply following the rules. And stealing – or borrowing with no plans of returning – his street art is the perfect way to honor the man’s words. Besides, MOMA already has enough art.

Vitro Launches Rebranding Effort for Wild Turkey

Ah sweet bourbon, brownest of the brown liquors.

MDC-owned, San Diego-based Vitro, responsible for the interesting Asics campaigns we’ve covered over the past couple of years, is rolling out a rebranding effort for Wild Turkey with a new campaign entitled “Never Tamed,” complete with a new website for the booze brand.

Aimed “squarely into the hearts and minds of the Millennial consumer” the parties involved claim this campaign is the largest in Wild Turkey history. The “#Nevertamed” tagline and hashtag refer to the bouron’s adherence to quality and refusal to compromise for financial or other practical reasons. In the first spot, they highlight the company’s use of a deeper char, more rye, and a longer aging process in their bourbon. “It’s worth it,” the spot proclaims, “because some people know that the choices you make are just a product of what you’re made of.” This is the kind of ridiculous quote you hear in just about every liquor ad, but the focus on Wild Turkey’s adherence to quality works. Next time Vitro might want to mention Wild Turkey’s refusal to turn to genetically modified grains at a time when many others in the industry have resorted to GMOs. This sixty second spot is backed by extensive digital and social media efforts, with print advertising forthcoming.

The “Nevertamed” campaign also features long-form profiles of “five uncompromising individuals who clearly exhibit the same Wild Turkey #Nevertamed spirit.” These include Michael Sharp, who surfs in the arctic waters of Alaska; Chris Davenport, who hiked up and skied all of Colorado’s 54 tallest mountain peaks in a year; female horse jockey Rosie Napravnik; premier glass blower Caleb Siemon; and Hollywood stunt man Tim Rigby. These five stories can be viewed after the 60 second spot in the playlist above.

The rebranding effort to move away from an association with a “rough and tumble, redneck set” and appeal to their target demographic of males aged 25-35 (Hey, that’s me: send me some free bourbon) should be well-served by the campaign, despite the first spot’s flaws. Wild Turkey would do well to play up its association with Hunter S. Thompson, a fan of the brand who’s beloved by Millenials everywhere. Credits after the jump. Read more

Walk Off The Earth Plays Bland Song in Three Styles for Interactive Beetle Spot

Immensely popular/boring band Walk Off The Earth play the same bland song in three different styles for Red Urban’s new interactive VW spot, directed by Wendy Morgan.

Users can select to hear the song “Gang of Rhythm” in three different versions, each shot at a different location and paired with a different Beetle, and even switch back and forth while the song plays out. They can choose ”Playful” mode for the Beetle Convertible, “Soulful” mode for the Super Beetle, or “Powerful” mode for the Beetle GSR. The song sounds like it was written for a car commercial, so I guess it’s appropriate enough. That doesn’t make it any more listenable, though. Gimmicky attempts to use the Beetle in the music abound: In one version, it’s the sound of the car’s engine, while in another it’s one of the Walk Off The Earth dudes drumming on the car.

According to Christina Yu, ECDof Red Urban Canada, the collaboration was the band’s idea. “Volkswagen got a call from the band one day,” she says, “apparently they are big Volkswagen fans and wanted to collaborate…We thought it was a great idea, so immediately started developing the ideas for the video.”

One thing we can take from this is that interactive seems to be in at the moment, especially in work for car companies. WCRS had their virtual test drive for the BMWi3, and Campfire had that “Deja View” spot for Infiniti. This particular spot’s interactive element (or gimmick, depending on your stance) is a pretty sound one, and the fluidity with which you can switch between the different styles in the video is well-executed. If I had been able to stomach the music, I could have even enjoyed it. Credits after the jump. Read more

Wednesday Morning Stir

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-Global production company B-Reel has signed Oscar-nominated documentary director Kief Davidson to its commercial director roster.

-The Daily Beast looks back at 20 years of GS&P’s “Got Milk” campaign. link

-International creative prodco The Ambassadors has added VFX supervisor Stephen Pepper to its roster.

-L.A.-based Moo Studios has signed London-based directing collective Nearly Normal for commercial representation in the US and UK.

-Fairfield, NJ-based Pearl Media, which specializes in 3D projection mapping experiences and outdoor ad campaigns, invades NYC’s Time Warner Center as part of the “It’s More Fun in the Phillipines” campaign for the Philippines Tourism Board (one image above). link

-Meet Ashton Kutcher, Lenovo’s new “project engineer.” link

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