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Archives: November 2013

Friday Morning Stir

-Erwin Penland was named agency of record for CIT Bank and will handle the account out of the New York office.

-El Segundo, CA-based David&Goliath has BBDO New York alum Adam Blankenship as account director, Kia National and promoted Josh Crick to director of digital.

-McCann New York EVP/ECP Leslie Sims shares her thoughts on the ADC Interactive Merit-winning Nestle Water’s “Fountain of Electrolytenment” as part of the organization’s “Behind the Cube” series (above).

-Samsung Home Appliances and  consumer engagement agency MXM Social teamed for a social effort dubbed “Women of Steel.” link

-After spending the last four years working on P&G brands at Leo Burnett Chicago, Elizabeth Mosbach has joined Boston-based brand strategy/ad agency FORGE Worldwide as account director on Cisco among other agency accounts.

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Mobile Content Strategy

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Helping the Homeless, with Advertising

Some young ad students, who you may remember from this QR code eulogy, wanted to do something to help the over 3,000 homeless people in San Francisco. But, like most students, they were broke. So they decided to employ the knowledge they learned in ad school as a tool to make a difference.

The group came up with creative signs, designed to attract attention and increase the likelihood people would give money, and handed them out to willing homeless men and women around San Francisco. These signs included slogans like “My start-up needs more investors,” “Invested in MySpace. Here I am,” and my favorite, “For every dollar you put, a Justin Bieber fan dies.” While some may question whether these signs make light of the difficulties of homelessness, people aren’t used to seeing humor employed in such a situation, and it may be just the thing to attract the attention of those who would normally ignore more traditional pleas for help. At any rate, it seems that the project was well-intentioned. It’s hard to say whether their efforts made a difference, although they make it seem like the signs helped in the above video. Let us know what you think of the project in the comments section. Credits after the jump.

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Advertising Jobs: Draftfcb, Brigade Marketing, Mullen

This week, Draftfcb is hiring a community manager, as well as a finance analyst. Meanwhile, Brigade Marketing is seeking a digital account executive, and Mullen is on the hunt for a senior vice president/group account director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

And Now, Some Turkey Pick-Up Lines Courtesy of Lowe Campbell Ewald

The friendly folks over at Lowe Campbell Ewald, who were named AOR for LifeLock last month, would like to wish you a happy holiday by sharing “How to pick up the right turkey this Thanksgiving.”

In the above video, the Campbell Ewald folks share turkey pick-up lines in a Thanksgiving-themed display of cringe-humor. Many of them are alterations on oft-heard bad pick-up lines, such as “Your drumsticks must be tired, because you’ve been running through my mind all day.” and “Are you a Tennessee turkey? Because you’re the only ten I see.” It helps add to the goofiness that the employees involved are all wearing turkey hats. (Where can we get those?) My personal favorite might be the straightforward, “I’m gonna gobble, gobble, gobble you up,” mostly for the great delivery. I think you probably get the idea: if you found any of those worth a chuckle you’ll probably enjoy the video. Some of these could border on sexual harassment, so be careful when employing these lines on the turkeys in your life.

The worst of the pick-up lines featured is probably, “You’re no side dish, you’re my main course.” Well, of course the turkey is the main course. That’s how Thanksgiving works. This bothers me far more than it should, but don’t let that dissuade you from watching Lowe Campbell Ewald’s 1:16 of Thanksgiving goofiness. And if that’s not enough holiday humor for you, check out Firehouse’s “Happy Twerky Day” and let us know which you liked better. Happy Thanksgiving, everybody.

DDB Canada Shows Organized Retail Theft Mark-Ups for Toronto Crime Stoppers

Organized retail theft costs Canadian businesses $4 billion a year, but is often perceived as harmless shoplifting. So DDB Canada created a new campaign for Toronto Crime Stoppers, called “It Costs Us All,” to raise public awareness of the realities of organized retail theft.

Sean Sportun, vice chair, Toronto Crime Stoppers explains, “Organized retail theft is often perceived as harmless shoplifting, when in fact, it’s a lucrative, criminal enterprise and part of the business plan for gangs funding other illegal activities.” So those stolen retail goods could go to funding guns, and drugs, which could wind up in the hands of Rob Ford. Their solution? “…asking the public to have their say for stiffer penalties and to contact Crime Stoppers to anonymously report suspected cases of organized retail theft,” says Sportun.

The campaign includes “flyers, wild postings, in-store posters, newspaper, radio and online advertising, which appear like conventional on-sale advertising, but instead of showing prices being discounted, the prices are marked-up on the merchandise shown.” Each of these approaches drives the consumer to the It Costs Us All website. It’s an interesting tactic, combating consumer indifference by showing consumers how they are  ”ultimately paying for the crimes of others,” says David Ross, ACD at DDB Toronto. The result is slightly less heavy-handed and melodramatic than your typical public service campaign, even if the “It Costs Us All” tagline is a tad on the serious side.

“It Costs Us All” was launched with the following corporate partners: BOMA Toronto, Building Technologies, FACECROOK, Interac Association, Loblaw Companies Limited, Mac’s Convenience Stores, Retail Council of Canada, Sobeys and TJX Canada.

Op-Ed: Brand Union’s Wally Krantz Talks ‘Brand Singularity’

wallykrantz1As mentioned previously, we’re gathering thoughts from industry folks on the year that was and/or the year that will be. Up now is a quick note from Wally Krantz, worldwide creative director at Brand Union.

“More and more in the past year I’ve been seeing a stronger connection across mediums. I’m not sure if this is because agencies are working better together or if CMOs are more involved in every aspect of communication, or if it’s a bit of both. I would place more of it on the latter, since at the top of every agency there is a creative leader that (should) have a direct line to the CMO, and because of this the objectives are clearer and a vision is set.

When an experience is strong, differentiated, genuine, and honest, and made in a way where the sensibility and tone is reflected wherever you are in contact with it – on a shelf, on your television, on your mobile device – it’s going to be more relevant. Or at least resonate in a way that makes us want to engage.

I’m seeing a kind of brand singularity happening for those companies that have a clear understanding of how all the different ways that a customer connects to them. This will start to happen more and more as marketing teams and agencies are aligned in every aspect of communication.”

Figliulo Joins Forces with Team Sprint

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Four months after parting ways with TBWA\Chiat\Day New York, where he was replaced as creative chief by Matt Ian, Mark Figliulo is now collaborating with Team Sprint–Leo Burnett, DigitasLBi and MediaVest– via his new agency, Figliulo & Partners. From what we’ve been told, “Bringing in new partners and ideas who complement an already strong multi-agency team, is both healthy and consistent with the dynamic needs of brands, consumers and the marketplace.” From what sources tell us, Figliulo will continue working out of New York City with a focus on broadcast. During his career, Figliulo, who replaced Gerry Graf at Chiat NY, served as chief creative officer at Y&R Chicago.

Wednesday Morning Stir

-Yep, One Direction is still around for better or worse and now stars in a new ad for Macy’s (above).

-Hometown has appointed Sean Singleton, the founder of the digital agency Skive, to the new role of commercial director. Along with his directing role, Singleton is tasked with developing new business strategy and will work with sister shop Start JG to create joint opportunities for both agencies in UK and with the Middle East and Hong Kong offices.

- Just days after expanding its relationship with Y&R, BMO Financial Group has tapped kbs+ to lead its integrated advertising efforts for its wealth management division following a review. The account will be led by kbs+Toronto.

-Initiative has taken on media agency of record duties for Serta. link

-FleishmanHillard and Contagious have announced they are expanding the “Most Contagious” conference, with simultaneous live events taking place Dec. 11 in London and New York City.

Here’s How To Fight A Baby

Gavin McInnes, Vice co-founder and current Rooster NY creative director, is back with more helpful tips for the modern man.

As you may remember, McInnes also starred in Vans’ OffTheWall.TV’s beloved “How to Piss in Public” and another video, “How To Work Out From Home,” which featured him using his children to lift weights. Since being uploaded yesterday, “How to Fight a Baby” has already racked up more than half a million plays. While it’s not McInnes’ funniest video, it’s perhaps his cutest. And, because it’s the Internet, “cuteness” it worth more that BitCoin. (Timeliness rimshot!)

It’s honestly hard not to be a fan of McInnes. The guy is super endearing, a trait that many CDs attempt to exude but fail to deliver on. Any way you see it, McInnes’ (wince) personal brand building strategies continue to make Rooster look like a really fun place to work. And, when was the last time an agency did that this well?

Did Magneto Assassinate JFK?

R/GA  Ignition and Prettybird are behind the latest viral marketing campaign for X-Men: Days of Future Past. The timely campaign (coming just days after the 50th anniversary of the JFK assassination), positions Erik Lehnsherr (Magneto) as President Kennedy’s convicted killer. It’s a compelling and immersive story that ties together the X-Men universe and American history.

The above video, “The Bent Bullet,” is just the beginning. The Bent Bullet website contains a wealth of other material (in addition to the video), mixing text with video and interactive elements, including a look inside Magneto’s Trask Industries designed cell. If you’re a fan of the X-Men, it’s pretty fascinating stuff. There’s even a full-length article, attributed to Harper Simmons, profiling Erik Lehnsherr and questioning his involvement in the JFK assassination. In the article, Lehnsherr finally speaks, and seems to implicate a different X-Men character in the assassination.

The Bent Bullet’s alternate history claims Kennedy had prepared a speech addressing the tumultuous relationship between humans and mutants, calling on Americans to accept those with the X-Gene, if only implicitly. It also addresses Kennedy’s CIA-led Project: WideAwake, which led to the assassinations of Azazel and Tempest and was presumably the motive for Kennedy’s assassination by the mutant Lehnsherr. X-Men obsessives will love this (and probably have already experienced the whole site), but it’s well worth the time of even casual fans or curious parties. Kudos to R/GA and Prettybird for pulling off such an immersive, intriguing, and just plain fun web experience to promote X-Men: Days of Future Past

 

 

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