While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where “research showed that Canadians struggled to see the value in the service.” So how do you get Canadians to like something? Hockey, definitely hockey.
So, DDB Canada Vancouver whipped up (and it does feel whipped up) a locker room spot for the new Canadian brand campaign entitled “Pep Talk,” in which a coach tells his players to “remember that scene from that movie on Netflix” where “the coach…gave that speech…well that, gentleman, is what I am saying!” rather than provide a speech of his own. The whole thing is reminiscent of a Simpsons joke from the 1992 episode “Homer at the Bat” in which Mr. Burns tells his softball team, “So I want you to remember some inspiring words that someone else might have told you over the course of your lives, and go out there and win!” But, you know, a lot less funny.
The idea was to show “how stories you can find on Netflix stay with you anywhere, anytime.” It would have helped to create an ad that stuck with you, instead of one this forgettable. Credits after the jump.
Client: Netflix Canada
Agency: DDB Canada Vancouver
Associate Creative Director: Daryl Gardiner
Copywriter: Jessica Schnurr
Art Director: Daryl Gardiner
Agency Producer: Karen Brown
Strategy: Rob Newell
Social Media Strategy: Marty Yaskowich
Production Company: Partners Films
Director: Michael Downing
Director of Photography: Andre Pienaar
Executive Producer: Gigi Realini
Producer: Shannon Barnes
Post-Production Company: Cycle Media
Editor: Matthew Griffiths
Colourist: Claudio Sepulveda
VFX/Animation Co: Peter DeBay
Audio House: Wave Productions
Music Composer: Bob Smart
Casting Agency: Steven Mann
Media Company: MEC Global
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