Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be responsible for overseeing profitablity and growth in the Chicago and Austin offices, as well as directing the region’s client base, which includes Kraft, Citi Retail Services and Car2Go.
Boyda arrives at Razorfish from Beam Global Spirits & Wine, where she served as vice president and general manager. During her three year stint at the company, she was responsible for marketing top Beam brands, including Skinnygirl, Courvoisier and Pinnacle. Prior to Beam, she served as president of brand group Interplay Ideas for almost four years and vice president, content for Miller Brewing Company for two. She last worked on the agency side as a managing partner of Ogivly & Mather from 2004-2006, where she led the team on Dove’s award-winning “Real Beauty” campaign. The Harvard graduate began her career at Euro RSCG, where she stayed for 13 years and worked her way up to managing partner before leaving to become senior vice president at Leo Burnett.
“Deb is someone who shares Razorfish’s passion for leveraging digital to transform businesses,” said Shannon Denton. “Her track record of helping companies to foster meaningful dialogues with their consumer base is as remarkable as the brands she’s served.”
“Accepting an agency role after being client-side for so long was a big decision that required my 100% confidence,” added Boyda. “I’m excited to immerse myself in the work and people of the Austin and Chicago offices and further develop this flourishing region.”