TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Deep Focus CEO Ian Schafer: ‘We’re Hiring Creatives At Every Level’

Socialize 2011 banner

When Ian Schafer started his interactive agency Deep Focus, his goal was to “bust the silos” of traditional marketing, meaning find ways to market to consumers across media verticals rather than simply within them. Now that the boutique agency has been going nine years strong, the CEO reveals what you can do to get a job with his company.

“We’re hiring creatives at every level,” he said in our Media Beat interview. “The challenging part about finding people for us right now is that, while we love specialists, what we really want are what the industry would call ‘T-shaped people.’ People with kind of a broad understanding, a generalist perspective, but an expertise in a particular vertical.”

If you’d rather start your own agency, says Schafer, you better be a people person.

“This business, I’m finding, is definitely personality-led,” he explained. “So, if you’re demure, if you don’t like to network, if you don’t like to tweet, then it’s going to make it that much more difficult for you.”

Part 1: Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself

Part 3: Deep Focus CEO Ian Schafer On The Myth of Viral Strategy

Ian Schafer talks about best practices for social media marketing in his keynote presentation at Socialize on April 1 in New York. You can also watch this video on the YouTube channel.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!