TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Deutsch Kickstarts HTC Advertising Push

While “quietly brilliant” is the tagline for Deutsch’s new global campaign for Taiwan-based mobile brand HTC, perhaps “quite familiar” is more appropriate considering the theme of “all about you” bears some resemblance to Yahoo’s marketing effort that launched a short while ago.

Regardless, Electronista claims you can expect heavy advertising in 10 major markets including NYC, LA, Seattle and Atlanta with spots like “Anthem” and billboards. According to the blog, HTC’s approach is the opposite of Apple’s by showing how smartphones can adapt to people rather than focusing on nifty apps and hardware features.

In a statement posted on Marketing Week, HTC chief marketing officer John Wang says, “Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained.”

More: “Deutsch LA Drives Away with VW

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!