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Deutsch LA’s ‘Brand Rapper’ Raps About ’30 Days 2 Beta’

Deutsch LA has certainly bombarded our radar this week, and this time around, we turn our attention to “30 Days 2 Beta.” If you can’t recall what that is, the aforementioned project, which was spearheaded by Deutsch LA partner, chief digital officer Winston Binch, concerned the building of the agency’s new web, mobile and tablet platform in a matter of, yes, 30 days. Now, to reflect on the success of the launch, Deutsch LA needn’t look any further than within to find a case study spokesman in Jason Pickar, a copywriter at the agency who you might also know as the “Brand Rapper” (he’s no Grandmaster B, though). Enjoy the infomercial-inspired vid above.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!