TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Digitas Loses Piece of Pfizer Puzzle

viagrapic.jpg

Sources confirm that Digitas has lost a piece of Pfizer’s Viagra business, leaving CRM (digital and print) with the agency. We’ve heard that R/GA won the work, possibly in a review, but an R/GA source claims the agency pulled out of the pitch. So, no word on where it’s landed.

The work lost: “a small piece” says a source familiar with the business. It includes iPhone apps (erection alerts?) and a Web component &#151 nothing to write home about for Digitas, which is currently understaffed.

How small is the business lost? Probably in the half-a-million range, we hear. No word from the agencies.

More:Ben Edelman Could Save Your Collective Asses

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!