TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Don’t Combine Balls with Cubes, Says Bazooka

Tel Aviv-based BBR Saatchi & Saatchi has launched a new campaign for Bazooka introducing the gum company’s new gum shapes, Bazooka Cubes and Bazooka Balls (insert testicle joke here). The campaign, entitled “Don’t Chew Them Together” features five short spots showing the absurd repercussions of combining the two new shapes. It’s a fun, slightly absurd way to roll out the new shapes. Viewers are also invited to submit their own “Don’t Chew Them Together” videos to Instagram with the hashtag #Bazooka. Our pick of the litter, “Beard,” is featured above, while another, “Laser,” is below. Brush up on your Hebrew (or don’t) and enjoy. Credits after the jump.

CEO: Yossi Lubaton

VP Creative Director : Nadav Pressman

VP Digital: Maayan Tirangel

Creative Director: Amir Ariely

Digital project manager: Gitit Sasson

Development: Roy Zoaretz

Digital Creative Director:  Oded Lavie

Copywriters: Eran (Shushu) Spanier & Tomer Gidron

Art director: Aia Bechor

Account Group Head: Maya Salomon

Account Supervisor: Yogev Atoon

Account Executive: Shir Herman

VP Planning: Shai Nissenboim

Planner: Roni Arison

VP Production: Dorit Gvili

Agency Producer: Bosmat Marmareli

Director: Yaron Shilon

Production Company: Meyuhas

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!