TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Dove Celebrates Fathers with ‘Calls for Dad’

Released this Monday in anticipation for father’s day, Dove’s new digital spot for their Men+Care line, entitled “Calls for Dad” celebrates all that father’s do in an attempt to backlash outdated ideas of fathers as hands-off parents.

Adweek reports that Dove “hired Edelman Berland to interview 1,000 fathers ages 25-54″ as research for the campaign. “Three-quarters of dads say they are responsible for their child’s emotional well-being,” said Rob Candelino, marketing vice president and general manager, Unilever’s skin care. “But only 20 percent see that in media.”

The spot aims to strike an emotional chord with fathers everywhere, as children of various ages in various situations call for dad. “For all the times they’ve answered our call…isn’t it time we celebrate dads?” the spot asks, undoubtedly leading to a few choked up fathers. Adweek reports that “Mindshare and Davie Brown Entertainment are the media buying and creative agencies, respectively, behind the initiative,” which has scored over 500,000 views on YouTube since its debut yesterday. We’ve reached out for credits and will update if/when we receive them.

Credits:

Agency: Davie Brown Entertainment/The Marketing Arm
President: Tom Meyer
Account Director: Meg Quinn
Creative Director: Marc Gilbar
Agency Producer: Ben Greenberg
Account Executive: Jillian Cohn

Director: Rob Meltzer
Director of Photography: Eric Haase
Post Producer: Brad Fox
Editors: Rob Meltzer and Dayne Tanoika

Motion GFX: Buster Design

Production Company: Stun Creative

Principals: Mark Feldstein and Brad Roth
Director: Rob Meltzer
Director of Photography: Eric Haase
Post Producer: Brad Fox
Editors: Rob Meltzer and Dayne Tanoika
Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!