TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Draftfcb Turns Attention to Healthcare, Acquires Hudson Global

 

Draftfcb just sent the word out to employees this morning that it’s purchased Tarrytown, NY-based pharma marketing company Hudson Global, which houses 55+ employees and offers digital media, interactive marketing, strategy as well as data & analytics services. As a result of the acquisition, DFCB will align Hudson Global under its Healthcare umbrella, which also includes units such as  Area 23, Mosaic, NeON, and ProHealth.

Despite being bought up, though, the eight-year-old Hudson Global, which focuses on pharma, diagnostic and biotech, will keep its name, its Tarrytown office and leadership that includes co-founder/CEO/president Robert Blink and co-founder/EVP Jason Goldklang. In a statement, Draftfcb global CEO/president Laurence Boschetto says, “Our acquisition of Hudson is part of a long-term plan to make strategic acquisitions that will bolster our clients’ businesses and strengthen our agency’s offerings in those markets that offer the greatest opportunity.”

(pictured l-r, Goldklang, Maiman, Blink and Boschetto)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!