Everyone wonders how the small shops make their dough in New York. Droga is one of those that rides high on the conversation and speculation list. Well, here's evidence of the shop's recent work via Puma and starring Jamaican gold medalist, Usain Bolt.

Whatcha think? Darren Rovell from CNBC loves it:

"It's the best post-Olympics advertising of a Beijing Olympic icon we've seen yet and we think the space from the rest of the congratulatory noise that came along with all the partners immediately after the games serves Puma well."

More: Weird News Of The Day Via Droga5