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eBay’s New Mobile App Will Keep You Fashionable

“Mom jeans” are pretty bad, but as a young man frightened of losing all fashion sense with age, I have to say that I am personally more terrified of finding myself wearing a pair of dreaded “dad shorts.” At what average age do you think most women start hiking up their baggy pants as high as possible and most men think the that world wants to see their hairy thighs?

In Venables Bell & Partners’ first work for eBay, the San Francisco agency is introducing the online store’s new app for impulse shopping. The “When it’s on your mind, it’s on eBay” campaign debuts tonight with three spots from VB&P, each showing someone trying to keep up with today’s trends by instantly purchasing products from eBay. Says VB&P co-founder and ECD Paul Venables: “When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

In the announce, VB&G cites a statistic that says 60 percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public. See two spots (one featuring an impulse fashion purchase and one featuring an impulse electronics purchase)  and credits after the jump

 

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

CREATIVE DIRECTOR: Lee Einhorn and Tyler Hampton

ART DIRECTOR: Greg Wyatt, Will Geddes, Lee Einhorn

COPYWRITER: Brad Phifer, Tyler Hampton

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

AGENCY SENIOR PRODUCER: Emily Moore

PRODUCTION COMPANY: Arts & Sciences

DIRECTOR: Matt Aselton

DIRECTOR OF PHOTOGRAPHY: Toby Irwin

EXECUTIVE PRODUCER (Arts & Sciences): Marc Marrie

MANAGING DIRECTOR (Arts & Sciences): Mal Ward

LINE PRODUCER: Eric Sedorovitz

EDITORIAL COMPANY: Arcade Edit

EDITOR: Geoff Hounsell (Mom Jeans/Salon)/Patrick Griffin (Left Out)

ASSISTANT EDITOR: Will Hasell

PRODUCER (Arcade): Amburr Farls

TELECINE: Mark Gethin, MPC

SOUND DESIGN: 740 Sound Design

SOUND DESIGNERS: Eddie Kim and Andrew Tracy

MUSIC: Beacon Street Studios

MIX: John Bolen, Play Studios

VFX/CG/Online: The Mill, LA

EXECUTIVE PRODUCER (The Mill): Sue Troyan

SENIOR PRODUCER (The Mill): Arielle Davis

TV END ANIMATION: The Mill, LA

EXECUTIVE PRODUCER (The Mill): Stephen Venning

PRODUCER (The Mill): Angelo Mazzamuto

 

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