We have confirmed that Element 79 has lost their business with Quaker Foods and Snacks. PJ Finopoli, Quaker’s VP of communications informed us of the decision late last night.
In what was referred to as a “difficult decision”, Finopoli informed us that, “Quaker has gone in a new direction with its advertising…(it was decided) that the brands could benefit from new creative direction…now is the time to consider a switch.”
Our spy tells us Quaker accounted for 15 percent of the agency’s business. Quaker had been on the shop’s client list for a “long time”. Remember when we reported E79 had laid off some 30 (well, 35 in total) employees in June? As SuperSpy put it, “Once, They Were Kings“.
Furthermore, we’re told that Chris Miller, recently appointed chief digital officer, isn’t long for the E79 world. Whether by his choice or not, he may not be working there much longer. More on that to come.