Evan Fry Resigns from Crispin; Wants to “Be F***ing Awesome”

A commenter on the ‘Spy line informed us that long-time Crispin VP/creative director Evan Fry actually resigned from the agency two weeks before John Winsor and launched a social media site called “Be Fucking Awesome”.

CP+B sources have confirmed Fry’s departure and acknowledge his new endeavor, which sounds like Stuart Smalley on crack but is nevertheless a platform that lets registered users boast about their awesome deeds and build up an “Awesome Quotient.” Take heed, though, good-doers, Fry’s BFA adheres to the honor system.

Image

More: “John Winsor: Leaving Crispin”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.