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Fallon Continues the Goofiness for Loctite

Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.

One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump.

Credits:

Agency: Fallon

Chief Creative Officer: Jeff Kling

Creative Director: Jason Bottenus

Art Director: Jonathan Moehnke

Copywriter: Bo MacDonald

Exec Producer: Charles Wolford

Producer: Andrew Koningen

Account Director: Chris Lawrence/Adam Craw

Account Planner: Julianna Simon

Prod Co.: O Positive

Director: David Shane

Executive Producer (s): Ralph Laucella, Marc Grill

Line Producer: Ken Licata

DOP: Sebastian Pfaffenbichler

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