Earlier this month FCB Chicago introduced “The Truck Whisperer” for fleet tracking and management service Fleetmatics.
While a “Dog Whisperer” parody may have come across as edgy and topical say, 6 years ago, FCB Chicago’s character mostly felt flat and slightly annoying. The newly added additions to the campaign, unfortunately, take things even further in the annoying direction. The new spots — “What?”, “Therapy”, “10 & 2” and “Cinderblocks” continue embellishing the “Truck Whisperer” character. “Cinderblocks” (above), for example, sees the character pained over the fate of a truck and wishing he had been contacted sooner. If you like the character already (can’t imagine that’s a lot of you), the new spots may tickle your fancy, or may sour you on him, as there’s even less to like than with the original “Meet The Trick Whisperer” spot. If you don’t, they certainly won’t do anything to change your mind. All told, this is kind of a curious approach for Fleetmatics, and we’re not sure it’s doing much for the brand. Stick around for credits and more from the “Truck Whisperer” after the jump.
Agency: FCB Chicago
Todd Tilford, Chief Creative Officer
Teddy Brown, EVP Group Creative Director
Alison Hammer, Associate Creative Director
Mike Wegener, Associate Creative Director
Cayne Collier, Writer
Katie Roach, Senior Producer
Michael Antonucci, Producer
Ben Flaherty, VP Director
Steve Immer, Editor
Karyn Kerner, SVP Group Management Director
Al Gross, SVP Director Strategic Planning
Cat Roggow, VP Management Director
Sarah Lopez, Assistant Account Executive
Leigh Jones, BoomThrift Productions, Executive Producer
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