Denstu-owned, New York-based digital shop Firstborn has tapped Eugene Chung to serve as its first director of strategy. In a sense, Firstborn hired from within as Chung has spent the last two years as strategic development director at Dentsu Network West. Chung’s new role will call for him to build a strategy team, develop long-term business growth strategies, help in new biz efforts…you know, the usual.

Prior to working at Dentsu, Chung had two tours of duty as both a strategist and integration manager at McGarryBowen and spent a year as an account exec/planner at BBH. Outside the agency world, he serves as director of social media for nonprofit, literacy/education org Pencils of Promise, which has worked with the likes of AKQA in the past.