Lam most recently served as ECD at McCann Erickson, which hired her away from OgilvyOne Shanghai; earlier in her career, she earned attention from McCann for working on the Nike+ account at R/GA. She also recently held the jury chair spot at the Art Directors Club.
Patrick Frend, president of Razorfish’s eastern division, writes:
“We are fortunate enough to work with clients who understand the value of creativity and the pivotal role digital plays in business transformation. Natalie brings a global perspective and a passion for her craft that can take these experiences and our clients to the next level.”
Lam led IKEA at Erickson; at her new gig she will handle clients like Mercedes and UNIQLO.
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