PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Fremont’s Move to MEC Made Official

While we’re on the Digitas tip, it looks like our sources were spot-on a couple of weeks ago when they told us that Carl Fremont, who left the aforementioned agency after a dozen years of service, was headed to MEC. Truth be told, Fremont has indeed joined the WPP/GroupM media unit as its first-ever global chief digital officer. MEC global CEO Charles Courtier says in a statement, “Hiring Carl is an essential step in the continued growth of MEC globally. Carl’s mix of skills has made him one of the leading digital specialists in the industry; he is uniquely qualified to help us navigate and develop the future of our business.”

Fremont will assume his global CDO post in May and continue to work out of New York. As we’ve mentioned before, prior to his time at Digitas, the exec spent 16 years at Wunderman, leading direct media efforts for clients including AmEx, Citibank and AT&T. In his new gig at MEC, Fremont will serve on the agency’s executive committee, as one would expect considering his title.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!