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Friday Morning Stir

-Former LBi U.S. CEO Frank Pedersen, who left said agency last year, has joined Deep Focus as managing director and will work out of its New York HQ. link

-Planters wants you to harness the “Power of the Peanut” via a new campaign featuring the voice of Bill Hader as Mr. Peanut. link; link

-Bi-coastal prodco Little Minx has hired MJZ alum Rania Hattar as executive producer.

-AOL CEO Tim Armstrong has announced that the company is cutting 40 percent of Patch staff today. link

-Our old pal Rich Siegel tells us why he’d rather be working from home. link

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