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Goodby, Adobe Go ‘Woo Woo’ Over New (Fake) Social Platform

In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.

Creative Department

Partner: Rich Silverstein

Creative Director: Will Elliott

Associate Creative Director: Patrick Knowlton

Art Director: Bryce Cline

Copywriter: Kate Baynham

Production Department

Director of Production/ Associate Partner: Tod Puckett

Broadcast Producer: Benton Roman


Production Company: MJZ

Director: Dante Ariola

Executive Producer: Scott Howard

Line Producer: Natalie Hill

Director of Photography: Philippe Le Sourd

Production Designer: Quito Cooksey

Wardrobe: Kelle Kutsegaris

Editorial: Rock Paper Scissors

Editor: Stewart Reeves

Producer: Alexandra Zickerick

VFX/Finishing: Method

Executive Producer: Robert Owens

Producer: Heather Saunders

Lead VFX Artist: Noah Caddis

VFX Artists: Matt Trivan, Patrick Ferguson, Sean Wilson

Color: Company 3

Colorist: Stefan Sonnenfeld

Producer: Rhubie Jovanov

Music House: Stimmung

Composers: Robert Miller

Executive Producer: Ceinwyn Clark

Producer: Kristina Iwankiw

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