PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

goodness Mfg. Takes Toshiba

Just over a month after we reported that the Toshiba laptop business was in review and that the brand was eyeing shops on both coasts, it looks like the account is staying out West as Hollywood, CA-based goodness Mfg. has been named AOR for the brand’s Consumer Electronics’ Computer account. Toshiba’s Consumer computer business had been handled since 2007 by fellow Irvine, CA-based company Wunderman, which declined to participate in the review.

From what we’ve been told, multiple agencies were vying for this piece of Toshiba, which Nielsen estimates was worth $6 million in 2009 (a goodness Mfg. rep tells us billings for Toshiba Computers is now estimated at $28 million). Besides offering the usual “We’re thrilled with the opportunity” statement, goodness Mfg. partner/ECD Tom Adams reveals that new work for Toshiba is currently underway and will break this month just in time for the holiday season.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!