TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

goodness Mfg. Takes Toshiba

Just over a month after we reported that the Toshiba laptop business was in review and that the brand was eyeing shops on both coasts, it looks like the account is staying out West as Hollywood, CA-based goodness Mfg. has been named AOR for the brand’s Consumer Electronics’ Computer account. Toshiba’s Consumer computer business had been handled since 2007 by fellow Irvine, CA-based company Wunderman, which declined to participate in the review.

From what we’ve been told, multiple agencies were vying for this piece of Toshiba, which Nielsen estimates was worth $6 million in 2009 (a goodness Mfg. rep tells us billings for Toshiba Computers is now estimated at $28 million). Besides offering the usual “We’re thrilled with the opportunity” statement, goodness Mfg. partner/ECD Tom Adams reveals that new work for Toshiba is currently underway and will break this month just in time for the holiday season.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!