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Grey London Documents ’100 Years of Hair’ for Gillette

Grey London has a new spot for Gillette documenting the last one hundred years in male grooming.

The video, entitled “100 Years of Hair,” features the new “Gillette BODY, the brand’s first razor built for the terrain of the male body.” It takes the viewer on a journey through the myriad (and often regrettable) styles of decades past, such as the “Pepe Le Pew” mustache, handle bar. clean-shaved greaser, unkempt sixties, and the soul patch. At the spot’s conclusion the man  breaks out the Gillette BODY to shave his chest, displaying Gillette’s latest change to male grooming (which is sure to catch on with competitive swimmers everywhere). Stay with us after the credits for a behind-the-scenes video.

Credits:

Project name: Gillette BODY 100 years of hair

Creative Director: Will Adam

Copywriter: Dominic Butler 

Art director: Liam Riddler

Agency producer: Emma Fasson

Creative Agency: Grey London

Planner: Fiona Keyte

Business Director: Lyndsey Brown

Production company: Caviar Brussels

Director: Oh Yeah Wow

Editor: Helena Overlaet-Michiels

Producer: Geert De Wachter

DOP: Steven Frederick

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