TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Grey Wins Emergen-C Biz

Sources familiar with the matter confirm that following a review, Grey has picked up the advertising business for Pfizer’s Emergen-C brand (one of our favorite cure-alls). Pfizer, if you recall, acquired Emergen-C’s parent company, Alacer Corp, just a few weeks ago. The Emergen-C account will be handled by Grey Healthy People, the health & wellness division launched by the agency last fall.

Tipsters tell us that New York-based Burns Group was also in the review, but that hasn’t been confirmed as of yet. As a result of the win, Grey expands its longstanding relationship with Pfizer and more specifically its Consumer Healthcare division, which has been a client since 1995. The agency already works with PCH brands including Robitussin, Alavert, Advil Cold and Sinus and Preparation H.


Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!