PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Grey Wins Emergen-C Biz

Sources familiar with the matter confirm that following a review, Grey has picked up the advertising business for Pfizer’s Emergen-C brand (one of our favorite cure-alls). Pfizer, if you recall, acquired Emergen-C’s parent company, Alacer Corp, just a few weeks ago. The Emergen-C account will be handled by Grey Healthy People, the health & wellness division launched by the agency last fall.

Tipsters tell us that New York-based Burns Group was also in the review, but that hasn’t been confirmed as of yet. As a result of the win, Grey expands its longstanding relationship with Pfizer and more specifically its Consumer Healthcare division, which has been a client since 1995. The agency already works with PCH brands including Robitussin, Alavert, Advil Cold and Sinus and Preparation H.

 

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!