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Hardee’s is Full of Bologna

From David&Goliath and production company Smuggler comes a new series of TV spots for Hardee’s fried bologna biscuit.

When D&G first picked up Hardee’s and Carl’s Jr.’s creative business at the beginning of the year, the agency seemed keen on using the brands interchangeably and continuing the sexy advertising that the CKE-owned fast-food chains had used in the past. However, in June, we saw work for Carl’s Jr. take a more silly (ridiculous) approach for the brand’s turkey burgers. And, it seems with this latest round of spots, David&Goliath is steering Hardee’s in a similar direction, albeit one that makes a bit more sense.

If there’s anyone that’s full of bologna (we guess), it’s rambling old guys who sit on lawn chairs and spout nonsensical tales to anyone who will listen. Pretty pun-laden, but is it anything compared to Red Lobster’s recent tagline? Bologna sandwiches will fill you full of bologna, and that’s just the way it is. Two more spots and credits follow after the jump.


Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Jason Karley
Associate Creative Director/Art Director: Blake Kidder
Associate Creative Director/Copywriter: Patrick Almaguer
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Broadcast Producer: Kara Fromhart

Production Company: Smuggler
Director: Chris Smith
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Executive Producer: Laura Thoel
Producer: Martha Davis
Director of Photography: Max Malkin

Editorial: Spinach
Editor: Adam Bright

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