PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

HelloFlo Hopes to Absorb New Clientele with Video Pitch

HelloFlo has nothing to do with Progressive Insurance or Binghamton alumnus and commercial superstar Flo. Considering that there aren’t too many other common uses for the word “flo,” what we are about to describe may be one of the strangest advancements in teen health education you’ve ever come across. Or it may be genius. I haven’t decided yet.

HelloFlo is a company that offers specific packages for women based on their individual menstruation needs. Each month, a woman can choose from the Low Flo, Medium Flo, or Heavy Flo packages that arrive at her doorstep without any awkward trips to the drugstore, assuming a cycle doesn’t start early. I’m not sure how practical it is to order these materials online, but if you are that uncomfortable buying tampons and pads in public, who am I to judge?

To reach out to younger girls, HelloFlo has recently released a promotional video, “The Camp Gyno,” a nearly two-minute comedic ad created by freelance copywriter Pete Marquis (who’s doing some work for W+K at the moment) and art director Jamie Mccelland (who once worked with the former at BBDO) with production duties going to Hayden 5. The video could’ve used some more direct mentions of the HelloFlo products, but it’s funny. If girls saying the word “vag” makes you uncomfortable, you might want to mute this. Also, watch out for Joan of Arc metaphors. 12 year-olds can be strange creatures.

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!